POINT: The Gender Issue

DMA’s Digital Publication — Fourth Edition

San Francisco, CA, October 10, 2010 — The Direct Marketing Association (DMA) today released the newest issue of Point, a digital publication focused on one timely, highly relevant topic, explored in-depth by several high-level experts representing a variety of viewpoints in the marketing spectrum.

The theme of this fourth edition, “The Gender Issue” explores how the role of gender has changed both in life and in business. How have modern men and women influenced the marketplace? Hear from these executives why marketers can and should alter their campaigns.

Point offers readers a wide vista of perspectives and practices from marketing’s best innovators and thought-leaders on relevant subject matter that closely touches our diverse, multichannel audience. This issue also includes an introduction from new DMA CEO, Larry Kimmel, and an interview with best-selling author, Maeve Binchy.

The trendsetters who have contributed to the fourth issue of Point include:

Miriam Arond, Director, Good Housekeeping Research Institute

Carole Baron, Editor, Knopf Publishers

Karen Bergreen, Former Lawyer, Stand Up Comic, Author

Pam Larrick, Chief Executive Officer, Javelin Marketing Group

Mary E. Morgan, Vice President/Publisher, Redbook Magazine

Jeanniey Mullen, Global Executive Vice President, Chief Marketing Officer, Zinio LLC and VIVmag

Cristyne Nicholas, Chief Executive Officer, Nicholas & Lence Communications

Tom Sather, Email Deliverability Consultant, ReturnPath

Victoria Skurnick, Levine Greenberg Literary Agency, Inc.

The next installment of Point will premiere Spring 2011.

To read the Fall 2010 issue of Point, best viewed on a computer or laptop, please click here or visit www.the-dma.org/point.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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