Ten New Directors Join DMA Board at Annual Business Meeting

San Francisco, CA, October 10, 2010 — The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2011-2012. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Fairmont Hotel in San Francisco.

2011 DMA Officers

Chairman and Founder of hawkeye, G. Steven Dapper, will remain DMA Chairman of the Board for 2011. Dapper was elected in the May 2010 Board meeting held in Washington, DC.

In addition, the following DMA Officers will serve the next term:

· Vice Chairman: Don McKenzie, Vice-Chairman, Budco

· Treasurer: Glenn S. Eisen, Executive Vice President, Marketing, Guthy-

Renker LLC

· Secretary: Susan D. Goodman, Chief Executive Officer, Goodman&Company

Members of the DMA Board of Directors

Ten new members were approved to join the Board at DMA’s Annual Business Meeting. The new Board members are:

Bruce Biegel, Managing Director, Winterberry Group, LLC

Deborah I. Fine, President & Chief Executive Officer, Direct Brands, Inc.

Moses Foster, President & Chief Executive Officer, West Cary Group

Clare Hart, President & Chief Executive Officer, Infogroup

Bryan Kennedy, President & Chief Executive Officer, Epsilon

Susan Loth, Chief Marketing Officer, Disabled American Veterans

Suresh Mathai, Chief Executive Officer, Continuum Global

John Papalia, President & Chief Executive Officer, Statlistics

Charles Prescott, Principal, Prescott Report

Beth Smith, President, Smith Browning Direct, Inc.

The incoming DMA Board members join the following current Board members:

Leslie Abi-Karam, Executive Vice President & President, Mailing Solutions Management, Pitney Bowes, Inc.

Matt Blumberg, Chief Executive Officer & Chairman, Return Path, Inc.

Christopher W. Bradley, President & Chief Executive Officer, Cuddledown

Kelly B. Browning, Executive Vice President & Chief Operating Officer, American Institute for Cancer Research (2009 Chair)

Ken A. Dawson, Chief Marketing Officer, InfoCision Management Corporation

Arjan Dijk, Director of Global Acquisition Marketing, Google Inc.

Rick Erwin, President, Data Division, Experian Marketing Services

Nancy Evensen, President & Chief Executive Officer, NetNowVideo

Brian Fetherstonhaugh, Chairman and Chief Executive Officer, OgilvyOne Worldwide

Edwin P. Garrubbo, Chief Executive Officer, Creative Commerce, LLC

Andrew C. Goldberg, President/Chief Executive Officer, Publishers Clearing House

Karen R. Haefling, Chief Marketing and Communications Officer, KeyBank

John B. Kahan, General Manager, Business and Customer Intelligence, Online Services Division, Microsoft Corporation

Lawrence M. Kimmel, Chief Executive Officer, Direct Marketing Association

Yuchun Lee, Chairman & Chief Executive Officer, Unica Corporation

John A. Meyer, Chief Executive Officer & President, Acxiom ® Corporation

Matt O’Grady, Executive Vice President, Media Audience Measurement, The Nielsen Company

Gian-Carlo Peressutti, Senior Vice President, Public Affairs, RR Donnelley

Gerry Pike, Managing Director, DMSA, Inc.

Joel Quadracci, Chairman & Chief Executive Officer, Quad/Graphics, Inc.

Donn Rappaport, Chairman, American List Counsel

Arun Sinha, Chief Marketing & Communications Officer, Group Marketing and Communications, Zurich Financial Services

Gary Skidmore, President, Corporate Officer, Harte-Hanks, Inc.

Nicholas Staheyeff, Vice President, Chief Financial Officer International, eBay International AG

David R. Verklin, Chief Executive Officer, Canoe Ventures, LLC

David A. Williams, President & Chief Executive Officer, Make-A-Wish Foundation ® of America

David S. Williams, Chairman & Chief Executive Officer, Merkle Inc.

Dawn Zier, President – Europe, Reader’s Digest Association

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

# # #

RSS Subscription