2010 DMA Innovation Awards Winners
Honors Presented During DMA2010 in San Francisco
San Francisco, CA, October 12, 2010
— The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition.Recognizing ingenuity and creativity, this year’s Innovation Awards were open to both DMA2010 exhibitors and non-exhibitors. The awards showcase and reward outstanding advancements being made in direct and digital marketing technology which must be a product or service introduced to the business community within the prior 12 months.
Entries are based on three main criteria: how innovative is your product or service is, the impact the product or service has on an end user, and whether or not the product or service has made a difference in the community at large.
2010 DMA Innovation Awards Winners
Best in Show
Company: Banco Bradesco S.A. (Bradesco Bank)
Entry: PRISMA (Prism) Account Managers Support Tool Organization
Broadcast Media Category
Company: Merkle/LogicLab Inc.
Entry: LogicLab Math Analytics
Digital Media Category
Company: Undertone Networks
Entry: Undertone Qualified Insights (UQI)
Direct Mail/Fulfillment Category
Company: Cathedral Corp.
Entry: PURL Program
Loyalty Category
Company: Merkle
Entry: Merkle Customer Engagement Monitor
Market Segmentation & Optimization Category
Company: Netezza
Entry: Netezza TwinFin – Wave 2
Marketing Management
Company: Banco Bradesco S.A. (Bradesco Bank)
Entry: TRANSPROMO
People’s Choice
Company: Sales Portal Inc.
Entry: Sales Portal Software–as–a–service
About DMA2010 Conference & Exhibition
The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma2010.org.
For information about DMA2010 exhibition and sponsorship opportunities, please contact
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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