DMA Presents 2010 International ECHO Awards - Complete List of Winners

San Francisco, CA, October 12, 2010 — The Direct Marketing Association (DMA) tonight presented its 2010 International ECHO Awards at the Moscone Convention Center during the DMA2010 Conference & Exhibition, which concludes Thursday, October 14.

The following is a complete list of this year’s International ECHO Awards winners, including the seven special awards and the Gold, Silver, and Bronze ECHO winners.

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2010 Special ECHO Winners

DIAMOND ECHO

Consumer and Business-to-Business

Not-For-Profit

Client: Fsc Inserta ― Madrid, Spain

Agency: Shackleton ─ Madrid, Spain

Campaign: Capable

DMA CEO’s ECHO FOR SOCIAL ACTION

Consumer

Publishing/Entertainment

Client: Kamel Films ― Madrid, Spain

Agency: Wikreate ― San Francisco, CA, USA

Campaign: I Wish/iHomeless Initiative

A. EICOFF BROADCAST INNOVATION AWARD

Consumer

Financial Products and Services

Client: American Express Mexico ― Mexico City, Mexico

Agency: Ogilvy Mexico ― Mexico City, Mexico

Campaign: YOUR PERSONAL 24/7

ECHO GOVERNORS AWARD FOR STRATEGIC INNOVATION

Consumer

Automotive

Client: Volkswagon Audi España SA ― El Prat, Spain

Agency: CP Proximity ― Barcelona, Spain

Campaign: Composing Your Life

ECHO GREEN MARKETING AWARD

Business-to-Business

Not-for-Profit

Client: WWF ― Ultimo, Australia

Agency: Wunderman ― Sydney, Australia

Campaign: Plant Spike

HOKE AWARD

Business-to-Business

Product Manufacturing and Distribution

Client: Hasselblad USA  ― Redmond, WA, USA

Agency: RelationshusetGekko ― Copenhagen, Denmark

Campaign: Hassy NYC – Freestyling in the Social Media

ECHO SEARCH MARKETING AWARD

Consumer

Automotive

Client: Park Place Dealerships ― Dallas, TX

Agency: eCarList ― Dallas, TX

Campaign: Experts in Excellence

USPS GOLD MAILBOX AWARD

Business-to-Business

Product Manufacturing and Distribution

Client: HEEX ― Praha, Czech Republic

Agency: Proximity Prague ― Praha, Czech Republic

Campaign: HEEX – Experience the Design & Quality

2010 International GOLD ECHO Winners

Consumer

Not-For-Profit

Client: ADESAM (Asociación Nacional para el Desarrollo de la Salud en la Mujer) ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: Long Live the Resistance - The Musical

Consumer

Travel & Hospitality/Transportation

Client: Air New Zealand ― Auckland, New Zealand

Agency: 99 Enterprise ― Auckland, New Zealand

Campaign: Nothing to Hide

Consumer

Communications/Utilities

Client: BBDO Guerrero/Proximity Philippines ― Quezon, Philippines

Agency: BBDO Guerrero/Proximity Philippines ― Makati, Philippines

Campaign: Grandma Techie

Consumer

Financial Products and Services

Client: Caja Madrid ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: La Dolce Vita

Business-to-Business

Business and Consumer Services

Client: DHL Express India Pvt. Ltd ― Mumbai, India

Agency: OgilvyOne Worldwide ― Mumbai, India

Campaign: Yacht Blueprint

Business-to-Business

Product Manufacturing and Distribution

Client: Hasselblad USA ― Redmond, WA, USA

Agency: RelationshusetGekko ― Copenhagen, Denmark

Campaign: HassyNYC - freestyling in the social media

Consumer

Product Manufacturing and Distribution

Client: Heinz Wattie's ― Auckland, New Zealand

Agency: RAPP New Zealand ― Auckland, New Zealand

Campaign: Gourmet Dog 'Thank you notes'

Business-to-Business

Information Technologies

Client: IBM ― Beijing, China

Agency: Ogilvy Beijing ― Beijing, China

Campaign: IBM Rational Software Conference "The Proposal"

Consumer and Business-to-Business

Publishing/Entertainment

Client: Independent ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: Tango for a wounded co-pilot

Consumer

Publishing/Entertainment

Client: Kamel Films ― Madrid, Spain

Agency: Wikreate ― San Francisco, CA, USA

Campaign: I Wish short film promotion

Consumer and Business-to-Business

Publishing/Entertainment

Client: NBC Universal ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: The 13th Street Cuisine

Consumer

Not-For-Profit

Client: Parkinson's Victoria ― Melbourne, Australia

Agency: Rapp Melbourne ― Melbourne, Australia

Campaign: Parkinson's Victoria 'Skill Tester'

Consumer and Business-to-Business

Business and Consumer Services

Client: Rosetta ― New York, NY, USA

Agency: Rosetta ― Beachwood, OH, USA

Campaign: Snow Day

Business-to-Business

Travel & Hospitality/Transportation

Client: Scandinavian Airlines System ― Copenhagen, Denmark

Agency: RelationshusetGekko ― Copenhagen, Denmark

Campaign: Respondents sent flying to web by creative DM

Consumer and Business-to-Business

Financial Products and Services

Client: U.S. Bank ― Minneapolis, MN, USA

Agency: DirectDesign ― Minneapolis, MN, USA

Campaign: Conversion to U.S. Bank FlexPerks Visa

Consumer

Automotive

Client: Volkswagen Audi España SA ― El Prat, Spain

Agency: CP Proximity ― Barcelona, Spain

Campaign: A Score of Composing your life

2010 International SILVER ECHO Winners

Consumer

Financial Products and Services

Client: American Express Mexico ― Mexico City, Mexico

Agency: Ogilvy Mexico ― Mexico City, Mexico

Campaign: Your Personal 24/7

Consumer

Insurance

Client: Australian Pensioners Insurance Agency (Apia) ― Melbourne, Australia

Agency: Rapp Melbourne ― Melbourne, Australia

Campaign: Apia New Car Owner's Manual

Business-to-Business

Business and Consumer Services

Client: BBDO Portugal ― Lisboa, Portugal

Agency: Proximity Portugal ― Lisboa, Portugal

Campaign: An Enviable Position

Consumer

Business and Consumer Services

Client: BMF ― Sydney, Australia

Agency: BMF ― Pyrmont, Australia

Campaign: Find Your Perfect Match

Consumer

Communications/Utilities

Client: Bord Gais Energy ― Dublin, Ireland

Agency: RMG Target ― Dublin, Ireland

Campaign: Bord Gais Energy: The Big Switch

Consumer

Financial Products and Services

Client: Caja Madrid ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: Your Dream Room

Consumer

Communications/Utilities

Client: Canal + (Sogecable) ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: The Pacific

Business-to-Business

Business and Consumer Services

Client: Comunique-se ― São Paulo, Brazil

Agency: Salem ― São Paulo, Brazil

Campaign: Your TV

Consumer

Not-For-Profit

Client: Doctors without Borders (MSF) ― Copenhagen, Denmark

Agency: Hjaltelin, Stahl & Co. ― Copenhagen, Denmark

Campaign: Doctors without Border

Business-to-Business

Information Technologies

Client: Dubex A/S ― Copenhagen, Denmark

Agency: Dialog Factory ― Copenhagen, Denmark

Campaign: And Now She Will Break your Data Security

Consumer

Business and Consumer Services

Client: Eniro ― Stockholm, Sweden

Agency: Ogilvy ― Stockholm, Sweden

Campaign: Eniro - Treasure Hunt

Consumer

Travel & Hospitality/Transportation

Client: First Great Western ― Swindon, United Kingdom

Agency: EHS 4D ― Cirencester, England

Campaign: Give Your Car a Break This Summer

Consumer

Product Manufacturing and Distribution

Client: Gillette/Procter & Gamble ― Boulogne Billancourt, France

Agency: Proximity BBDO ― Boulogne Billancourt, France

Campaign: Miracle Shirt

Consumer

Not-For-Profit

Client: Guide Dogs ― Melbourne, Australia

Agency: Clemenger Proximity Melbourne ― Melbourne, Australia

Campaign: Support Scent

Business-to-Business

Information Technologies

Client: IBM ― London, United Kingdom

Agency: OgilvyOne Worldwide ― London, United Kingdom

Campaign: IBM Wimbledon Seer

Business-to-Business

Information Technologies

Client: IBM ASEAN ― Kuala Lumpur, Malaysia

Agency: OgilvyOne Worldwide, Malaysia ― Kuala Lumpur, Malaysia

Campaign: IBM Personal Trainer

Business-to-Business

Information Technologies

Client: IBM ASEAN ― Singapore, Singapore

Agency: OgilvyOne Worldwide, Malaysia ― Kuala Lumpur, Malaysia

Campaign: Redefining Loyalty

Business-to-Business

Information Technologies

Client: IBM Danmark + Komplex it ― Kgs. Lyngby + A, Denmark

Agency: OgilvyOne worldwide ― Copenhagen, Denmark

Campaign: 4 great benefits from a single campaign

Consumer

Not-For-Profit

Client: Internationale Gesellschaft für Menschenrechte (IGFM) Deutsche Sektion e.V. ― Frankfurt/Main, Germany

Agency: OgilvyOne worldwide GmbH ― Frankfurt am Main, Germany

Campaign: Organs on Offer Supplement

Business-to-Business

Financial Products and Services

Client: Leasing Bancolombia S.A. ― Medellín, Colombia

Agency: Rapp Colombia ― Bogotá, Colombia

Campaign: Leasingtomicin (Vitamin L)

Consumer

Business and Consumer Services

Client: McDonald's Werbegesellschaft mbH ― Brunn am Gebirge, Austria

Agency: Red Urban GmbH ― Unterhaching, Germany

Campaign: Shrimps & the Dip

Consumer

Retail/Direct Sales

Client: McDonald's Werbegesellschaft mbH ― Brunn am Gebirge, Austria

Agency: Red Urban GmbH ― Unterhaching, Germany

Campaign: Shrimps & the Dip

Consumer

Information Technologies

Client: Microsoft Australia ― North Ryde, Australia

Agency: Wunderman ― Sydney, Australia

Campaign: TenGrandisBuriedHere.com

Business-to-Business

Communications/Utilities

Client: NetCom GSM AS ― Oslo, Norway

Agency: McCann MRM Partners Norway ― Oslo, Norway

Campaign: Free Ride

Business-to-Business

Not-For-Profit

Client: NGO IHDI ― São Paulo, Brazil

Agency: SUN/MRM Wolrwide ― São Paulo, Brazil

Campaign: Invasion

Business-to-Business

Business and Consumer Services

Client: Proximity Portugal ― Lisboa, Portugal

Agency: Proximity Portugal ― Lisboa, Portugal

Campaign: Now we are red

Consumer

Financial Products and Services

Client: Quorum Federal Credit Union ― Purchase, NY, USA

Agency: True North Inc. ― New York, NY, USA

Campaign: Fall Term Account Campaign

Business-to-Business

Business and Consumer Services

Client: RAPP Colombia ― Bogota, Colombia

Agency: Rapp Colombia ― Bogotá, Colombia

Campaign: The First Autopersonalizable Direct Mail

Business-to-Business

Business and Consumer Services

Client: Royal Mail ― London, United Kingdom

Agency: Proximity London ― London, United Kingdom

Campaign: Iron Envelope

Consumer

Not-For-Profit

Client: San Mateo Community College/KCSM-FM ― San Mateo, CA, USA

Agency: Goodman Marketing Partners Inc. ― San Rafael, CA, USA

Campaign: Sax and Bass and Double Roll

Consumer

Communications/Utilities

Client: Sony Ericsson International Communications AB ― Munich, Germany

Agency: Serviceplan ― Munich, Germany

Campaign: Sony Ericsson FanWalk to the MTV EMAs 2009

Business-to-Business

Communications/Utilities

Client: Telefónica Empresas ― Madrid, Spain

Agency: OgilvyInteractive ― Madrid, Spain

Campaign: A message in a bottle

Consumer

Communications/Utilities

Client: Telenor ― Fornebu, Norway

Agency: RAPP c/o Dinamo Respons ― Lysaker, Norway

Campaign: Security Check

Consumer

Communications/Utilities

Client: Telia Danmark ― Copenhagen, Denmark

Agency: OgilvyOne worldwide ― Copenhagen, Denmark

Campaign: Telia Flex CLC Additional Sales

Consumer

Retail/Direct Sales

Client: The Glenmorangie Company ― West Lothian, United Kingdom

Agency: STORY ― Edinburgh, Scotland

Campaign: Ardbeg Rollercoaster - Roll up! Roll up!

Consumer

Automotive

Client: Volkswagen Audi España SA ― El Prat, Spain

Agency: CP Proximity ― Barcelona, Spain

Campaign: Composing your life

Consumer

Not-For-Profit

Client: World Vision U.S. ― Federal Way, WA, USA

Agency: Russ Reid ― Pasadena, CA, USA

Campaign: World Vision US Single Gift - Prison

Business-to-Business

Not-For-Profit

Client: WWF ― Ultimo, Australia

Agency: Wunderman ― Sydney, Australia

Campaign: Plant Spike

2010 International BRONZE ECHO Winners

Consumer

Publishing/Entertainment

Client: ABC Entertainment ― Burbank, CA, USA

Agency: True North Inc. ― New York, NY, USA

Campaign: Grey s Anatomy Moments Facebook Application

Consumer and Business-to-Business

Not-For-Profit

Client: Action against Hunger (Spain) ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: Ladies who...

Consumer

Not-For-Profit

Client: AIDShilfe Vienna ― Vienna, Austria

Agency: PKP BBDO Werbeagentur GmbH ― Wien, Austria

Campaign: Poken Promo

Consumer

Product Manufacturing and Distribution

Client: AkzoNobel ― Strongsville, OH, USA

Agency: Etcetera ― Amsterdam, Netherlands

Campaign: Glidden Gets You Going

Business-to-Business

Publishing/Entertainment

Client: APN New Zealand ― Auckland, New Zealand

Agency: DraftFCB ― Auckland, New Zealand

Campaign: APN Hour Long Letter

Consumer

Financial Products and Services

Client: BPAY Pty Ltd ― Rhodes, Australia

Agency: BMF ― Pyrmont, Australia

Campaign: The World's Biggest Most Awesome Waste of Time

Consumer and Business-to-Business

Communications/Utilities

Client: Cepsa ― Madrid, Spain

Agency: Shackleton ― Madrid, Spain

Campaign: Winter Lovers World Cup

Consumer

Retail/Direct Sales

Client: Chipotle ― Denver, CO, USA

Agency: Hacker Group ― Seattle, WA, USA

Campaign: Chipotle Burrito in a Bag

Consumer

Publishing/Entertainment

Client: Cia da Letras ― São Paulo, Brazil

Agency: urban summer ― São Paulo, Brazil

Campaign: Lisbeth comes to life

Business-to-Business

Communications/Utilities

Client: ComHouse ― Larvik, Norway

Agency: McCann MRM Partners Norway ― Oslo, Norway

Campaign: The Free-range employees campaign

Business-to-Business

Travel & Hospitality/Transportation

Client: Deutsche Lufthansa AG ― Frankfurt, Germany

Agency: Wunderman GmbH ― Frankfurt, Germany

Campaign: Watering Impossible - The captured Orchid

Consumer

Financial Products and Services

Client: Equifax ― Atlanta, GA, USA

Agency: BKV, INC ― Atlanta, GA, USA

Campaign: Equifax facebook fan page

Consumer

Business and Consumer Services

Client: FedEx ― Memphis, TN, USA

Agency: BBDO New York ― New York, NY, USA

Campaign: World Cup Golf Integrated Campaign

Consumer

Product Manufacturing and Distribution

Client: Four'n Twenty Meat Pies ― Mentone, Australia

Agency: Clemenger Proximity Melbourne ― Melbourne, Australia

Campaign: Magic Salad Plate

Consumer

Communications/Utilities

Client: FOXTEL ― Sydney, Australia

Agency: BMF ― Pyrmont, Australia

Campaign: Sorry you Missed Them

Business-to-Business

Product Manufacturing and Distribution

Client: HEEX ― Praha, Czech Republic

Agency: Proximity Prague ― Praha, Czech Republic

Campaign: HEEX - Experience the Design & Quality

Business-to-Business

Information Technologies

Client: IBM ASEAN ― Singapore, Singapore

Agency: OgilvyOne Worldwide, Malaysia ― Kuala Lumpur, Malaysia

Campaign: Winning Chip

Business-to-Business

Information Technologies

Client: IBM Sweden ― Kista, Sweden

Agency: Ogilvy ― Stockholm, Sweden

Campaign: CIO Professional Training Forum

Consumer

Not-For-Profit

Client: Latino Cultural Center ― Dallas, TX, USA

Agency: Dieste ― Dallas, TX, USA

Campaign: Vivan Los Muertos

Consumer

Retail/Direct Sales

Client: Librerias Gandhi ― Mexico City, Mexico

Agency: Ogilvy Mexico ― Mexico City, Mexico

Campaign: For True Readers Only

Consumer

Product Manufacturing and Distribution

Client: Lion Nathan ― Sydney, Australia

Agency: BMF ― Pyrmont, Australia

Campaign: 6 Beers of Separation

Business-to-Business

Information Technologies

Client: LoJack ― Olivos, Argentina

Agency: di Paola WPP ― Buenos Aires, Argentina

Campaign: Laptop

Consumer

Information Technologies

Client: Microsoft Corporation ― Redmond, WA, USA

Agency: House Party ― Irvington, NY, USA

Campaign: Microsoft Windows 7 Launch Parties

Consumer

Not-For-Profit

Client: Norwegian Peoples Aid ― Oslo, Norway

Agency: McCann MRM Partners Norway ― Oslo, Norway

Campaign: No address - no identity

Consumer

Not-For-Profit

Client: Outreach International ― Independence, MO, USA

Agency: Rodgers Townsend ― St. Louis, MO, USA

Campaign: Outreach International Catalog

Consumer

Product Manufacturing and Distribution

Client: Panasonic Germany, Panasonic Marketing Europe GmbH ― Hamburg, Germany

Agency: Proximity Germany ― Hamburg, Germany

Campaign: Cardboard heroes

Consumer

Product Manufacturing and Distribution

Client: Panasonic Germany, Panasonic Marketing Europe GmbH ― Hamburg, Germany

Agency: Proximity Germany ― Hamburg, Germany

Campaign: Master Niu Viu

Consumer

Business and Consumer Services

Client: Pepsico ― Zaventem, Belgium

Agency: Proximity BBDO ― Brussels, Belgium

Campaign: Pepsi Max - Black Can

Consumer

Not-For-Profit

Client: Plan Brasil ― Jaboatão dos Guararapes, Brazil

Agency: e|ou Marketing de Relacionamento ― São Paulo, Brazil

Campaign: Learning Without Fear

Consumer

Not-For-Profit

Client: Sea Shepherd Conservation Society ― Singapore, Singapore

Agency: BBDO Proximity Singapore ― Singapore, Singapore

Campaign: Whale Shark Gamble

Consumer

Retail/Direct Sales

Client: Starbucks & (RED)" ― Seattle, WA, USA

Agency: BBDO New York ― New York, NY, USA

Campaign: Starbucks Love Project Integrated Campaign

Consumer and Business-to-Business

Insurance

Client: TD Insurance Meloche Monnex ― Montreal, QC, Canada

Agency: Hamelin Martineau Inc. ― Montreal, QC, Canada

Campaign: "Protected" Campaign

Consumer

Communications/Utilities

Client: Telia Danmark ― Copenhagen, Denmark

Agency: OgilvyOne worldwide ― Copenhagen, Denmark

Campaign: Telia Customer Life Cycle Program

Business-to-Business

Business and Consumer Services

Client: The Agency ― JHB, South Africa

Agency: Action Ambros' ― JHB, South Africa

Campaign: What if it never arrived?

Consumer

Retail/Direct Sales

Client: Toys R Us ― Wayne, NJ, USA

Agency: True North Inc. ― New York, NY, USA

Campaign: BirthdaysRUs.com/Geoffrey s Birthday Club Website

Consumer

Financial Products and Services

Client: VISA ― Bogota, Colombia

Agency: Proximity Colombia ― Bogota, Colombia

Campaign: Let It Rain

Consumer

Automotive

Client: Volkswagen UK ― Milton Keynes, United Kingdom

Agency: Proximity London ― London, United Kingdom

Campaign: Volkswagen Polo Launch mailing

Consumer

Not-For-Profit

Client: World Vision ― Auckland, New Zealand

Agency: DraftFCB ― Auckland, New Zealand

Campaign: Raising the stakes for the 40 Hour Famine

Consumer

Not-For-Profit

Client: World Vision ― Mississauga,  ON, Canada

Agency: Maclaren McCann ― Toronto, ON, Canada

Campaign: "Two Simple Words"