DMA PRESENTS 2010 INTERNATIONAL ECHO AWARDS DURING DMA2010 IN SAN FRANCISCO

Diamond ECHO Goes to Fsc Inserta and Shackleton

for ‘Capable’ Campaign

101 Awards Presented at ECHO Gala Hosted by Craig Ferguson

San Francisco, CA, October 12, 2010 — The Direct Marketing Association (DMA) this evening presented its 2010 International ECHO Awards during a ceremony hosted by “Late, Late Show” host Craig Ferguson at the Moscone Convention Center. DMA presented a total of 93 ECHO Awards to multichannel direct marketing campaigns from all over the globe.

This year’s awards were entered, categorized, judged, and presented in a dozen primary business categories. Twenty (20) went to nonprofit campaigns.

Of the nearly 1,000 campaigns submitted for this year’s ECHO honors, 16 campaigns were honored with Gold, 38 with Silver, and 39 with Bronze. In addition, eight campaigns received special awards.

Reflecting the increasingly global nature of multichannel direct marketing, DMA’s 2010 ECHO Awards were presented to campaigns from numerous countries including: Belgium, Brazil, China, Czech Republic, France, Germany, India, Malaysia, New Zealand, The Philippines, Singapore, South Africa, The United Kingdom, and USA.

Listed below are the recipients of the 2010 Special International ECHO Awards.

Diamond ECHO

Consumer and Business-to-Business

Not-For-Profit

Client: Fsc Inserta ― Madrid, Spain

Agency: Shackleton ─ Madrid, Spain

Campaign: Capable

The Diamond ECHO is the most prestigious award of the entire ECHO program. The Diamond is considered “best in show” and is presented to the top campaign overall.

DMA CEO’s ECHO Award for Social Action

Consumer

Not-for-Profit

Client: Kamel Films ― Madrid, Spain

Agency: Wikreate ― San Francisco, CA, USA

Campaign: I Wish Short Film Promotion

This new award demonstrates how ECHO campaigns have the power to positively change the world. The award showcases how the convergence of marketing and modern technology is enhancing the lives of people around the globe.

A. Eicoff Broadcast Innovation Award

Consumer

Financial Products and Services

Client: American Express Mexico ― Mexico City, Mexico

Agency: Ogilvy Mexico ― Mexico City, Mexico

Campaign: YOUR PERSONAL 24/7

The A. Eicoff Broadcast Innovation Award recognizes a campaign for the most innovative use of the direct broadcast media. This award is chosen among the Gold, Silver, and Bronze ECHO Award winners by DMA’s Broadcast Council.

ECHO Search Marketing Award

Consumer

Automotive

Client: Park Place Dealerships ― Dallas, TX

Agency: eCarList ― Dallas, TX

Campaign: Experts in Excellence

The Search Marketing Award recognizes the most creative and strategic use of internet search technology (including search engine optimization and pay-per-click advertising) to deliver outstanding results.

Hoke Award

Business-to-Business

Product Manufacturing and Distribution

Client: Hasselblad USA ― Redmond, WA, USA

Agency: RelationshusetGekko ― Copenhagen, Denmark

Campaign: Hassy NYC – Freestyling in the Social Media

Selected by Hoke Communications, this annual award reflects the campaign with the most courageous solution to a difficult sales marketing problem.

USPS Gold Mailbox Award

Business-to-Business

Product Manufacturing and Distribution

Client: HEEX ― Praha, Czech Republic

Agency: Proximity Prague ― Praha, Czech Republic

Campaign: HEEX – Experience the Design & Quality

The campaign that earns the USPS Gold Mailbox Award, which is sponsored by the United States Postal Service (USPS), employs mail in a groundbreaking way.

ECHO Governors Award for Strategic Innovation

Consumer

Automotive

Client: Volkswagon Audi España SA ― El Prat, Spain

Agency: CP Proximity ― Barcelona, Spain

Campaign: Composing Your Life

This award is given to a campaign that took strategic thinking to a whole new level.

ECHO Green Marketing Award

Business-to-Business

Not-for-Profit

Client: WWF ― Ultimo, Australia

Agency: Wunderman ― Sydney, Australia

Campaign: Plant Spike

The Green Marketing Award recognizes the most creative and strategic use of eco-responsible marketing tactics to deliver outstanding results, from a response or a return on investment perspective, while producing impacts that affect the environment in positive ways.

For more information please visit www.dma-echo.org. For a complete list of 2010 DMA International ECHO Awards winners, please click here.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – will spend $149.3 billion on direct marketing, which accounts for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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