JUDGE GRANTS DMA PRELIMINARY INJUNCTION REQUEST AGAINST COLORADO TAX LAW

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JUDGE GRANTS DMA PRELIMINARY INJUNCTION REQUEST AGAINST COLORADO TAX LAW

New York, NY, January 27, 2011 — The Direct Marketing Association (DMA) is pleased that the Federal District Court in Denver agreed with us that we would likely prevail on our claim that the Colorado Reporting Law violated the US Constitution. Now our members (and non members alike) need not comply with this unconstitutional law. DMA will continue to press forward in the law suit to have the law definitively declared unconstitutional. Only DMA is in a position to lead the fight against this sort of legislation and we are proud to represent direct marketers, and particularly our members, in this law suit.

DMA will be hosting a conference call at 3:00 pm EST on Friday, January 28 with our counsel in the lawsuit to explain the injunction and how it affects both online and off-line remote sellers. Please dial in: 1-866-866-2244, code: 2864809.

To read the full text of the Order Granting Motion For Preliminary Injunction, please click here.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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