DMA'S 'ALL FOR ONE: THE INTEGRATED MARKETING SUMMIT' MARKETING SUPERSTARS REVEAL TRADE SECRETS

April 8, 2011 — The Direct Marketing Association (DMA) today announced a stellar lineup of experts who will be revealing their marketing secrets at ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City.

ALL FOR ONE will feature the insights of top marketing minds from American Express, Coca-Cola, Condé Nast, Crispin Porter & Bogusky, DIRECTV, Domino’s, E*Trade, FreshDirect, IBM, Microsoft, OgilvyOne Worldwide, Sports Illustrated, and many more. These superstars will share their expertise on how to master marketing integration throughout all of today’s channels.

“We’re thrilled to be presenting an incredible lineup of marketing heavyweights — every one of them a headliner,” said Neil O’Keefe, DMA’s vice president of multichannel segments. “ALL FOR ONE: The Integrated Marketing Summit will be an essential asset to data-driven, customer-centric marketers around the world. From the E*Trade talking baby to IBM’s supercomputer Watson on Jeopardy, to the most digitally integrated Sports Illustrated swimsuit edition ever, ALL FOR ONE gives you best-in-class case studies from global leaders.”

Whether it’s media, data, or creative — social, mobile, or print — ALL FOR ONE shows how to tie it all together. Attendees will improve their levels of customer satisfaction and marketplace success — and take home priceless trade secrets from the smartest minds in marketing.

For more information or to register to attend ALL FOR ONE: The Integrated Marketing Summit, please visit www.AllForOneSummit.org.

DMA will provide complimentary ALL FOR ONE registration for editorial staff of media outlets that cover direct marketing-related topics. To request press registration, please email DMA at pressregistration@the-dma.org. For more information about our requirements for press credentials, click here.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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