DMA Announces 2011 Early Stage Innovation Awards Semi- Finalists

June 15, 2011 — The Direct Marketing Association (DMA) today announced the semi-finalists for its 2011 Early Stage Innovation Awards, celebrating advancement in direct and digital marketing technology for companies established within the past three years. The ten semi-finalists will receive a free booth at the Innovation Award Pavilion at booth #1126 at the ALL FOR ONE Summit, being held at The Hilton NY (NY, NY) June 20-21.  In the next phase of the competition, ALL FOR ONE conference attendees will decide who moves on to the final round of the competition.  Attendees will visit each company and vote for them by texting via their mobile devices.

Once the attendees have voted, the three companies with the most votes will have an opportunity to present their innovations on Tuesday, June 21, during the final session.  The Innovation Awards Committee will select a final Early Stage Company winner who will receive an Innovation Early Stage Award along with other Innovation Award winners at DMA2011 in Boston, on Tuesday, October 4.

Recognizing ingenuity and creativity, this year’s Early Stage Innovation Awards are part of the overall DMA Innovation Awards, which will culminate at DMA2011.  The awards were open to both DMA members and non-members alike.  The awards showcase and reward outstanding advancements in direct and digital marketing technology, which must be a product or service introduced to the business community by a company established in the past three years.

Entries are based on three main criteria:  how innovative the product or service is, the impact the product or service has on an end-user, and whether or not the product or service has made a difference in the community at large. 

For more information or to register to attend ALL FOR ONE:  The Integrated Marketing Summit, please visit www.AllForOneSummit.org. 

DMA will provide complimentary ALL FOR ONE registration for editorial staff of media outlets that cover direct marketing-related topics.  To request press registration, please email DMA at pressregistration@the-dma.org.  For more information about our requirements for press credentials, click here. 

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.  DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.  Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales.  In 2010, direct marketing accounted for 8.3% of total US gross domestic product.  Also in 2010, there were 1.4 million direct marketing employees in the US.  Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs. 

The Power of Direct:  Relevance.  Responsibility.  Results.

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