ALL FOR ONE: The Integrated Marketing Summit Kicks Off

June 20, 2011 — The Direct Marketing Association (DMA) today kicks off ALL FOR ONE: The Integrated Marketing Summit, June 20-21 at the New York Hilton in New York City. ALL FOR ONE features the insights of top marketing minds from American Express, Coca-Cola, Condé Nast, Crispin Porter & Bogusky, DIRECTV, Domino’s, E*Trade, FreshDirect, IBM, Microsoft, OgilvyOne Worldwide, Sports Illustrated, and many more. These superstars will share their expertise on how to master marketing integration throughout all of today’s channels.

Whether it’s media, data, or creative — social, mobile, or print — ALL FOR ONE shows how to tie it all together. The Summit opens with a welcoming address by DMA’s CEO Larry Kimmel, entitled “Integration Answers,” exploring how the multitude of exciting digital channels can be harnessed and integrated in today’s marketplace. Highlights of the Summit include a behind-the-scenes looks at three ground-breaking and hugely successful campaigns — E*Trade’s Talking Baby, Domino’s “apology,” and super-computer Watson on Jeopardy! The ALL FOR ONE Summit also brings you “The Battle of Media Titans,” where the sharpest minds face off on the best strategies for reaching today’s consumers.

ALL FOR ONE: The Integrated Marketing Summit Schedule At-A-Glance:

Monday, June 20

· 9:00-9:25 a.m. — Welcome address by Lawrence M. Kimmel, DMA’s Chief Executive Officer

· 9:25-10:05 a.m. — The Voices Behind the Talking Baby Campaign

· 10:00 a.m. — Exhibit Hall Opens

· 10:35-11:15 a.m. — Keeping it "FRESH"

· 11:20 a.m. – 12:00 p.m. — Powerhouse Marketing Integration Hits the Beach

· 12:00-1:00 p.m.— Networking Lunch in Exhibit Hall

· 1:00-1:40 p.m. — Condé Nast Builds Engagement Through Print, Digital and Video

· 1:45-2:25 p.m. — Successful Customer Engagement and Multidimensional Consumer Insights

· 2:25-2:40 p.m. — Networking Break in Exhibit Hall

· 2:40-3:20 p.m. — Measure Everything; You Might Learn Something

· 3:25-4:00 p.m. — REI and the Modern Brand’s Journey to a Seamless Data-Driven Brand Experience

· 4:00-5:00 p.m. — Networking Reception in Exhibit Hall

Tuesday, June 21

· 9:00-9:05 a.m. — Welcome

· 9:05-9:45 a.m. — Domino's Delivers! A Surprising Strategy Leads to Record Sales!

· 10:00 a.m. — Exhibit Hall Opens

· 9:50-10:30 a.m. — Watson on Jeopardy!

· 10:30-11:00 a.m. — Networking Break in Exhibit Hall

· 11:00-11:40 a.m. — Battle of Media Titans: Getting Allocation, Attribution and Analytics Right

· 11:45 a.m. – 12:25 p.m. — Is Your Organization Up to the Challenge of Integration?

· 12:25-1:25 p.m.— Networking Lunch in Exhibit Hall

· 1:25-2:05 p.m.— Multi-Channel Data Strategies: Building a Smarter Database to Maximize the Customer Experience

· 2:05-2:20 p.m. — Networking Break in Exhibit Hall

· 2:20-3:00 p.m.— You Can Do More with Full Funnel Media Optimization

· 3:05-3:40 p.m.— Final Judging of The Early Stage Innovation Awards

For more information or to register to attend ALL FOR ONE: The Integrated Marketing Summit, please visit www.AllForOneSummit.org.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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