Converge Direct Receives Top Votes in 2011 DMA Early Stage Innovation Awards
June 22, 2011 — The Direct Marketing Association (DMA) today announced ConvergeDirect as the recipient of the most votes among the three finalists for its 2011 Early Stage Innovation Awards. The award celebrates advancement in direct and digital marketing technology for companies established within the past three years. Nine semi-finalists received a free booth at the Innovation Award Pavilion at DMA’s ALL FOR ONE Summit, which was held at The Hilton NY June 20 – 21.
In the rigorous competition, ALL FOR ONE conference attendees decided who moved on to the final round of the competition. Attendees visited each company and voted for them by texting using their mobile device. Entries were based on three main criteria: how innovative the product or service is, the impact the product or service has on an end-user, and whether or not the product or service has made a difference in the community at large.
ConvergeDirect, along with Compendium and edo Interactive, will now compete for the top prize in the Early Stage Innovation Awards. A panel of judges will vote online and determine the ultimate winner who will receive their award along with other Innovation Award winners at DMA2011 in Boston on Tuesday, October 4.
- ConvergeDirect is a direct response media firm that delivers strategic solutions in media planning and buying, analysis and marketing services with a client portfolio in annual excess of several billion in media ad placement and $250 million dollars in billings. ConvergeDirect partners with clients to drive marketing strategy into successful conversion of ROI-based goals.
- edō Interactive is a leader in digital and mobile advertising solutions, leveraging everyday payment networks to connect brands with consumers. edo’s comprehensive marketing platform employs advanced analytics and loyalty solutions to create value for consumers, brand advertisers and financial institutions.
- Compendium is social content publishing software that allows companies to generate and distribute content to SEO friendly landing pages and social networking sites to generate demand and acquire new business.
Recognizing ingenuity and creativity, this year’s Early Stage Innovation Awards are a part of the overall DMA Innovation Awards, which will culminate at DMA2011. The awards were open to DMA members and non-members alike. The awards showcase and reward outstanding advancements being made in direct and digital marketing technology which must be a product or service introduced to the business community by a company established in the past three years.
About DMA2011 Conference & Exhibition
The DMA2011 Annual Conference & Exhibition The Global Event for Real-Time Marketers is the world’s largest gathering of cross-media/channel marketing professionals. DMA2011, which will be held October 1-6 in Boston, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2011’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma11.org/.
For information about DMA2011 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.
Get Social with DMA
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
# # #
RSS Subscription
© Direct Marketing Association | Privacy Statement | Share