Cindy Humphrey of CenturyLink Awarded 2011 DMA B-to-B Marketer of the Year
September 7, 2011 — The Direct Marketing Association (DMA) today announced the Business-to-Business Council will honor Cindy Humphrey, CenturyLink Business vice president, product and marketing, with its 2011 B-to-B Marketer of the Year Award.
The award will be presented at the DMA Council Awards Luncheon at DMA:2011 on Monday, October 3, 2011, at the Boston Convention and Exhibition Center in Boston, MA.
Each year, DMA presents this award recognizing the best in the B2B community as nominated and chosen by the recipient’s peers. The annual award recognizes the achievement, innovation, and leadership of an individual whose work represents the very best in business-to-business marketing. The DMA Business-to-Business Council established the Business-to-Business Council Marketer of the Year Award in 2003.
Cindy Humphrey is responsible for marketing efforts for CenturyLink Business Markets (formerly Qwest) inclusive of Fortune 1000 businesses. She oversees all programs, including advertising (print, online, social media, etc.), lead generation, customer retention, thought leadership, and implementation for CenturyLink Business Markets. She is also responsible for all product management of enterprise services including data and voice products and solutions as well as enhanced services such as cloud computing, security, and business continuity/disaster recovery for CenturyLink Business Markets.
Humphrey was selected for elevating her peers by leading her team toward a demand-centric marketing model. She shifted her spend away from traditional advertising and telemarketing to a truly buyer-centric approach to marketing. Under her leadership, she developed integrated marketing strategies and tactics to acquire new customers and drive customer retention.
“By selecting Cindy as the 2011 B-to-B Marketer of the Year Award, we are really acknowledging her creative leadership and bottom line results,” said Neil O’Keefe, DMA’s vice president, multichannel segments. “Her ambitious campaigns weave together technology innovation, marketing ingenuity, and unprecedented customization.”
Humphrey joins Kathleen Barrett of Hewlett Packard, Debbie Oenning of Sterling Commerce, and J. Douglas Lackey of Xerox Corporation, among recent winners.
About the DMA Business-to-Business Council
The goal of the DMA Business-to-Business Council is to support the development of business-to-business professionals with ideas, information, insights, and interactions by providing practical applications that deliver measurable results, knowledge about marketplace trends and breakthroughs, thought-provoking concepts, and involvement with peers who share their expertise.
For more information or to become a member of the Business to Business Marketing Council, please visit http://www.the-dma.org/segment/btob/.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
In 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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