SEVEN NEW DIRECTORS JOIN DMA BOARD AT ANNUAL BUSINESS MEETING

Boston, MA, October 2, 2011 — The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Fairmont Hotel in Boston, Massachusetts.

2012 DMA Officers

Matt Blumberg, Chief Executive Officer & Chairman, Return Path, Inc., was elected DMA Chairman of the Board for 2012.

· Vice Chairman: Rick Erwin, President, Data Division, Experian Marketing Services

· Treasurer: Glenn S. Eisen, Executive Vice President, Marketing, Guthy|Renker LLC

· Secretary: Leslie Abi-Karam, Executive Vice President & President, Mailing Solutions Management, Pitney Bowes Inc.

Members of the DMA Board of Directors

Seven new members were approved to join the Board at DMA’s Annual Business Meeting. The new Board members are:

Victor Benson, Chief Executive Officer, Holsted Marketing, Inc.
Buell Duncan, Vice President, Marketing, IBM Software Group
JoAnne Dunn, Founder/President/Chief Executive Officer, Alliant
Yvette Lui, Director, Global Marketing Solutions, Facebook
Pamela McHugh, President, Mintel Comperemedia
Tim Suther, Chief Marketing Officer, Acxiom Corporation
Joe Zawadski, Chief Executive Officer, Media Math, Inc.

The incoming DMA Board members join the following current Board members:

Bruce Biegel, Managing Director, Winterberry Group, LLC

Arjan Dijk, Director of Global Acquisition Marketing, Google Inc.

Moses Foster, President & Chief Executive Officer, West Cary Group

Susan Loth, Chief Marketing Officer, Disabled American Veterans

Don McKenzie, President and Chief Executive Officer, Sourcelink

Gian-Carlo Peressutti, Senior Vice President, Public Affairs, RR Donnelley

Kelly B. Browning, Executive Vice President & Chief Operating Officer, American Institute for Cancer Research

Christopher W. Bradley, President & Chief Executive Officer, Cuddledown, Inc.

G. Steven Dapper, Chairman & Founder, hawkeye

Ken A. Dawson, Chief Marketing Officer, InfoCision Management Corporation

Brian Fetherstonhaugh, Chairman and Chief Executive Officer, OgilvyOne Worldwide

Deborah I. Fine, President & Chief Executive Officer, Direct Brands, Inc.

Edwin P. Garrubbo, Chief Executive Officer, Creative Commerce, LLC

Clare Hart, President & Chief Executive Officer, Infogroup

Bryan Kennedy, President & Chief Executive Officer, Epsilon

Lawrence M. Kimmel, Chief Executive Officer, Direct Marketing Association

Gary S. Laben, Chief Executive Officer, KBM Group

Suresh Mathai, Chief Executive Officer, ContinuumGlobal, Inc.

John Papalia, President & Chief Executive Officer, Statlistics

Charles Prescott, Principal, Prescott Report

Joel Quadracci, Chairman & Chief Executive Offer, Quad/Graphics, Inc.

Donn Rappaport, Chairman, American List Counsel

Arun Sinha, Senior Faculty Fellow, Yale School of Management

Gary Skidmore, President, Corporate Officer, Harte-Hanks, Inc.

Beth Smith, President, Smith Browning Direct, Inc.

Nicholas P. Staheyeff, Vice President, Chief Financial Officer International, eBay International AG

Dawn Zier, President, International, Reader’s Digest Association

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

In 2011, marketers — commercial and nonprofit —will spend $163 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.96 trillion in incremental sales. In 2011, direct marketing accounted for 8.7 percent of total US gross domestic product. Also in 2011, there were 1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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