DMA Applauds Introduction of 'The 21st Century Postal Service Act of 2011'
November 2, 2011 — The Direct Marketing Association (DMA) applauds Senators Joe Lieberman (I-CT), Susan Collins (R-ME), Tom Carper (D-DE) and Scott Brown (R-MA) for introducing a bipartisan postal reform bill, “The 21st Century Postal Service Act of 2011” (Act) today.
The Postal Service (USPS) is in dire financial straits. It is imperative that the US Mail — a vital communications channel for the American public, the American economy, and DMA members — be placed on a solid financial footing and remain affordable to the American public and American businesses. The $1.1 trillion mailing industry and its over 8 million employees depend on it.
It is time for Congress to set aside differences and work on a bipartisan bill that can be signed by the President. Senators Lieberman, Collins, Carper, and Brown have taken a huge step in that direction.
This bipartisan bill tackles the difficult issues of USPS retiree health benefit prefunding, five-day delivery, door delivery, labor arbitration, and USPS down-sizing. We are pleased that the bill maintains nonprofit rate preferences and requires a study of underwater classes and products to determine how their costs are affected by USPS excess capacity.
DMA pledges to work closely with the Senate and the House of Representatives to bring to fruition a bipartisan bill that will ensure that USPS will remain a viable and affordable communications channel for the 21st Century.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
In 2010, marketers — commercial and nonprofit — spent $153.3 billion on direct marketing, which accounted for 54.2 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.8 trillion in incremental sales. In 2010, direct marketing accounted for 8.3 percent of total US gross domestic product. Also, in 2010 there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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