DMA Announces Winners of 2011 NCDM Database Excellence Awards

December 20, 2011 — The Direct Marketing Association (DMA) today announced the 2011 NCDM Database Excellence Awards winners. Honors were presented at a special awards ceremony held during NCDM 2011 -The Conference for Engaging Customers Using Data & Technology, which took place December 12-14 in Las Vegas, Nevada.

These prestigious awards honor organizations that engage customers using data and technology to improve the quality of their marketing programs, resulting in measurable results and increased value to their bottom line.

The 2011 NCDM Database Excellence Awards winners exceeded in one of the competition’s four categories: Analytics & Modeling; Business-to-Business Marketing; Marketing Strategies; and Technology Solutions.

Platinum Winner

Each year, the Platinum Award is presented to the entry that best exemplifies and embodies the strongest accomplishments recognized by the NCDM 2011 Database Awards — not only excelling in an individual category, but rising above all entries in the competition.

2011 NCDM Database Excellence Awards Winners

Platinum: Microsoft Corporation

Analytics and Modeling

Gold: Farmers Insurance and DataLab USA
Silver: General Motors and iKnowtion
Bronze: IBM

Business-to-Business

Gold: Microsoft Corporation
Silver: Schneider Electric Corporation and Merkle Inc.
Bronze: MLC and NAB Wealth & Teradata Corporation

Marketing Strategies

Gold: Zions Bancorporation and Harland Clarke Marketing Services
Gold: Alcon and RMI
Silver: Babcock & Jenkins
Bronze: JoS. A. Bank Clothiers Inc. and Experian Marketing Services

Technology Solutions

Silver: Whirlpool Corporation and Fulcrum P2P

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

In 2011, marketers — commercial and nonprofit —will spend $163 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $1.96 trillion in incremental sales. In 2011, direct marketing accounted for 8.7 percent of total US gross domestic product. Also in 2011, there were 1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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