DMA'S 2012 Washington Nonprofit Conference Infuses Fundraising with Fresh Ideas
February 9, 2012 — The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced a dynamic lineup of educational, inspirational, and networking opportunities at the 2012 Washington Nonprofit Conference, which will take place March 1-2, 2012, at the Renaissance Washington DC Downtown. The Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations.
Leading experts and thought leaders will share how they are successfully leveraging social media; analysis and key metrics; relationship-building and donor engagement; integrated marketing; creative testing; audience development; mobile marketing; and more. Attendees can choose from more than 30 best-in-class educational sessions, ranging from engaging donors through social media to mobile fundraising, as well as 10 interactive roundtable discussions.
Conference highlights include:
Keynote: Keep It Simple, Do It Now
In just over a decade, ShelterBox has aided disaster survivors in 80 countries. Along the way, the young organization has gained valuable insight into the importance of tenacity and clarity of mission in delivering hope to the world’s most vulnerable. In her keynote presentation, Emily Sperling, president, ShelterBox USA, will share valuable insight into the importance of tenacity and clarity of mission in delivering hope to the world’s most vulnerable. Attendees will learn how ShelterBox’s “keep it simple, do it now” approach can be applied toward advancing their organization’s mission and goals.
Special Recognition: Representative Danny Davis
DMANF will present the DMA Nonprofit Federation Public Service Award to Representative Danny Davis, (D-IL) on behalf of the nonprofit fundraising community. This special award is given in recognition of outstanding public service to the nonprofit community by an individual.
“Representative Davis took a leadership role during recent postal reform hearings to ensure the needs and the voice of the nonprofit fundraising community were heard on the key matter of protecting the nonprofit postal rate, at a point in which our community felt Congress was taking a wrong direction,” said DMANF Senior Vice President Senny Boone. “Without his intervention, nonprofits would be facing astronomical increases at a time when the American public counts on charities more than ever.”
Max L. Hart Nonprofit Achievement Award
At a special awards luncheon, another prestigious honor, the Max L. Hart Nonprofit Achievement Award, will be presented to Charles L. "Chuck" Longfield, senior vice president, chief scientist, Blackbaud. This annual award recognizes career accomplishments by an exceptional fundraiser with a track record of service, leadership, innovation, and integrity.
For more information about the 2012 Washington Nonprofit Conference, and to register, please visit http://www.the-dma.org/conferences/dmanonprofitdc/index.shtml.
For information on press registration, please click here.
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About the Nonprofit Federation of the DMA
The Nonprofit Federation of the Direct Marketing Association (DMANF) is the leading association for nonprofit organizations that use direct marketing (mail, online, email, telephone, social networking, mobile and more) to raise money. For more than 25 years, the DMA Nonprofit Federation (and its predecessors) performs as an effective national advocate for nonprofits on postal rates and services, privacy & data protection, fundraising ethics & accountability, charitable registrations, and other key issues impacting nonprofit fundraising. The DMANF leads the way in professional education, best practices, market intelligence and networking for its 400 member organizations. In 2011, Americans and corporations gave over $300 billion to nonprofit organizations; most donations are the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org; join us on Facebook; or follow us on Twitter.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
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