DMANF S 2012 New York Nonprofit Conference Builds Results; Conference Set for July 25-26 at the Grand Hyatt, NY
June 28, 2012 — The DMA Nonprofit Federation (DMANF) today announced an exciting lineup of speakers, educational sessions, and networking events at the 2012 New York Nonprofit Conference, which is set to take place July 25-26 at the Grand Hyatt in New York City. Fundraising and marketing professionals will find the latest innovations and thought leadership — across a full range of channels — to help them build better results and create new opportunities for their organizations.
“The theme of year’s conference, ‘Building Results,’ focuses on how nonprofits can use innovative strategies and creative techniques to help maximize fundraising efforts,” said DMANF Senior Vice President Senny Boone. “This exciting two-day event brings together more than 600 professionals in the nonprofit and commercial sector to think creatively, exchange innovative marketing and fundraising ideas, and generate insightful solutions.”
In addition to a wide variety of educational sessions and roundtable discussions, conference highlights include:
Wednesday, July 25
Keynote Presentation
Seth “Yossi" Siegel, Co-Founder and Partner of Sixpoint Partners
“The Story of Fundraising: Losing the Tin Cup While Making New Friends”
1:00 - 2:00 p.m.
Siegel will address the “spirituality” of fundraising, explaining how fundraising can be an opportunity to bring a donor to a life of added value and meaning.
Wine & Cheese Reception and
Public Policy Discussion
5:00 - 6:00 p.m.
Join us for a special Wine & Cheese Reception to network with colleagues and learn the latest on the issues impacting nonprofit fundraising. Members of DMANF’s Government Affairs Committee and staff will discuss legislative and regulatory updates on postal, charitable deductibility, and more.
Thursday, July 26
Awards Luncheon
Nonprofit Organization of the Year Award Presentation
11:45 a.m. - 1:00 p.m.
This prestigious award recognizes outstanding achievement of a nonprofit organization. Past winners include Human Rights Campaign (HRC), ASPCA, Doctors Without Borders, Operation Smile, and the American Diabetes Association.
About the Nonprofit Federation of the DMA
The Nonprofit Federation of the Direct Marketing Association (DMANF) is the leading association for nonprofit organizations that use direct marketing (mail, online, email, telephone, social networking, mobile and more) to raise money. For more than 25 years, the DMA Nonprofit Federation (and its predecessors) performs as an effective national advocate for nonprofits on postal rates and services, privacy & data protection, fundraising ethics & accountability, charitable registrations, and other key issues impacting nonprofit fundraising. The DMANF leads the way in professional education, best practices, market intelligence and networking for its 400 member organizations. In 2011, Americans and corporations gave over $300 billion to nonprofit organizations; most donations are the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org; join us on Facebook; or follow us on Twitter.
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.
In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
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