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DMA CELEBRATES DATA INNOVATION DAY WITH FREE ONLINE EVENT
'Data-Driven Marketing: Where the Innovators Are'
New York, NY, January 23, 2013 — As a proud partner in the first-ever Data Innovation Day, the Direct Marketing Association (DMA) is hosting “Data-Driven Marketing: Where the Innovators Are,” a free virtual event to celebrate data-driven marketing innovation — and to engage data-driven marketers in the growing data debate that is taking shape in Washington and around the world. The event takes place online Thursday, January 24, at 2:00 p.m., ET.
Attendees will hear from those at the forefront of data-driven marketing innovation, learn best practices for fostering innovation, and consider privacy implications as the march to use marketing data in new and innovative ways continues.
Ginger Conlon, editor-in-chief of Direct Marketing News will moderate a panel of experts, including:
To register for this free online event, please click here, or phone 212.790.1500.
The Data-Driven Marketing Landscape
We are living in a data-driven world where consumers – and the economy – are enjoying greater benefits from innovative data use than ever before, and yet, threats to this data-driven way of life are growing every day. Congress and regulators seem set on putting an end to the collection and use of consumer data by marketers and fundraisers.
DMA’s newly-launched Data Driven Marketing Institute (DDMI) counters these threats by:
For more information on DDMI, please click here.
The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.
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