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12th Annual National Conference On Operations & Fulfillment (NCOF)

WHAT:

The 12th Annual National Conference on Operations & Fulfillment (NCOF), presented by The Direct Marketing Association (The DMA) and Primedia's Operations & Fulfillment magazine. This annual conference is exclusively for direct-to-customer operations & fulfillment management. For: catalog, retail, direct response, manufacturers selling direct, and E-commerce.

WHEN:

April 29 - May 1, 2002

Pre-conference workshops April 28, 2002

WHERE:

Gaylord Opryland Resort & Convention Center, Nashville, TN

HIGHLIGHTS:

More than 100 conference sessions will focus on topics such as: boosting productivity, cutting operations costs, improving quality, increasing efficiency, labor management, and customer service and satisfaction.

Full day pre-conference workshops include:

The Essentials Of Operations And Fulfillment Management

Positioning The Contact Center For Success

Practical Strategies For Improving Warehouse Operations

Managing For Best Performance

Effective Systems Strategies And Management

Keynote speakers:

Joe Calloway, Partner, The Calloway Group

"Taking it to the Next Level: Building a Customer-Focused Team"

(Monday, April 29, 8:30 AM)

Ed Barlow, President, Creating the Future, Inc.

"The Art of Looking Backward from Tomorrow"

(Monday, April 29, 12:15 PM)

Lorna Riley, President, American Training Association

"Quest for Your Best: Conquering the Ten Tyrannies of Our Time"

(Tuesday, April 30, 12:00 PM)

EXHIBIT HALL:

A comprehensive exhibit hall will showcase industry-specific vendors offering solutions to save time, money, and resources with products, services and technologies focused exclusively on direct-to-customer operations and fulfillment

GENERAL REGISTRATION:

Registration for the conference is $1,045 before March 29 and $1,095 thereafter; and $295 for the pre-conference workshop with a conference registration and $495 for the pre-conference only. Conference information can be obtained online at www.ncof.com. Attendees can register by phone at 800.652.2780.

PRESS REGISTRATION:

Members of the press may receive a complimentary registration by contacting Lauren Temmler at ltemmler@the-dma.org, or by phone at 212.790.1589. Please visit www.the-dma.org/events for the guidelines for both on-site and advance press registrations.

About The DMA

The DMA is the leading and largest trade association for businesses interested in interactive and database marketing, with almost 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.7 trillion in 2000, including $110 billion in catalog sales and $24 billion in sales generated by the Internet. The DMA's Web Site is www.the-dma.org.

About Operations and Fulfillment
Operations & Fulfillment offers tools and techniques that enable retail, direct-to-customer, and manufacturing operations executives to do their jobs better. It provides vital how-to information about the entire order fulfillment process that these managers urgently need and can't find anywhere else. Operations & Fulfillment's 100% BPA qualified subscribers are executives and managers in all areas of operations management.

About PRIMEDIA
PRIMEDIA is the new tradition in media.  With 2000 sales of $1.7 billion from a unique combination of traditional and new media properties, it is the leading provider of targeted content and integrated marketing solutions in both the consumer and business-to-business sectors.  The Company is the #1 special interest magazine publisher in the U.S., with more than 280 titles such as Seventeen, New York, Fly Fisherman, American Baby, Telephony, American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, with over 1,000 special interest web sites led by About.com.  PRIMEDIA's stock symbol is:  NYSE: PRM.  More information about the Company can be found at www.PRIMEDIA.com.

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