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AIM Rebranded As The Association For Interactive Marketing, Unveils New Web Site
Group Expands Focus on Advancements in Interactive Industry
NEW YORK, January 24, 2002 - The Direct Marketing Association (The DMA) and the Association for Interactive Media (AIM), a subsidiary of The DMA, today announced that AIM's brand name has been changed to the Association for Interactive Marketing (AIM). The new brand and enhanced focus will reflect the group's reaffirmed commitment to the use of interactive opportunities to strengthen the multi-channel marketing industry.
"We are proud to recognize AIM's evolution as a resource for progressive marketers who are taking advantage of interactive opportunities to assist their businesses," said H. Robert Wientzen, president & CEO, The DMA. "Since joining The DMA in 1998, AIM has demonstrated a solid perspective on what matters to marketers, regardless of the media."
"With an enhanced brand and focus, AIM can now dedicate its attention to the needs of traditional marketers in the interactive space," said Ben Isaacson, executive director, AIM. "Multi-channel marketing is here to stay, and AIM is the organization to facilitate the needs of our members as they integrate new channels into their marketing mix."
Over the past six months, AIM has expanded its core focus to include additional interactive opportunities for traditional marketers in areas including; wireless marketing, teleservices and multi-channel marketing.
"AIM has matured into the definitive organization representing marketers exploring new interactive opportunities," said Jim Goodwin, EVP, Online Services, FleetBoston Financial, and Chair of the AIM Advisory Board. "We turn to AIM to support our interests with best practices, industry policies, and pressing issues affecting our company."
In addition to a change in brand, AIM is also unveiling the first phase of an enhanced new Web site at www.interactivemarketing.org. Enhancements include:
Originally founded in 1993 as the Interactive Television Association (ITA) and following its strategic change to the Association for Interactive Media in 1996, AIM's new brand image and focus represents a natural progression to further align AIM's interests with those of traditional marketers and The DMA.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web Site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.
The Association for Interactive Marketing (AIM) is the largest organization in the world devoted to helping marketers leverage interactive opportunities across multiple channels to effectively reach their respective marketplaces. AIM, an independent subsidiary of the Direct Marketing Association, serves diverse corporate interests in an effort to build a strong interactive community, drive benchmarks and best practices, advocate industry guidelines, and educate the direct and interactive marketing industries.