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Michael Loeb Inducted Into DMA s Circulation Hall Of Fame
NEW YORK, January 30, 2002 -- The Direct Marketing Association (The DMA) Circulation Council today inducted Michael Loeb, president, CEO, and co-founder of Synapse Group Inc., into its Circulation Hall of Fame. Loeb was honored during The DMA Circulation Day Conference at the Marriott Marquis in New York City.
In 1991, Loeb and partner Jay Walker founded Synapse Group Inc., the parent company of NewSub Services, Magazine Direct, CAP Systems, Synapse Connect, and Gift Services LLC. Under the guidance of Loeb, Synapse created Continuous Servicesm, an open-end subscription model for the magazine industry. Prior to Synapse Group, Loeb helped launch Entertainment Weekly, Sports Illustrated for Kids, SI Video, the SI Catalog, among other ancillary AOL Time Warner businesses.
Hall of Fame honorees are chosen based upon the following criteria:
Past inductees include Wendell Forbes, Henry Cowen, Robert Teufel, Robert Riordan, Jack Shurman, Richard Benson, Gordon Grossman, Kathleen O’Shaughnessey, E. Daniel Capell, John Klingel, Ruth Nelson, Ed Fones, Brian Kurtz and Chip Block.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web Site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.
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