DMA Co-Sponsors Latin American Conference For Marketers
Largest Conference for International Expansion;
Brazil the Fastest-Growing Market for Direct Marketing
NEW YORK, February 7, 2002- The Direct Marketing Association (The DMA) and its affiliate in Brazil, Instituto Brasiliero de Database Marketing (IDBM), today announced the launch of the campaign for the Conferência Internacional de Database Marketing (CIDBM), the largest Latin American conference for direct and database marketers, which will be held May 15-17, 2002, at the Gran Melia, Sao Paulo, Brazil.
"The DMA is working closely with IDBM to provide an educational and productive experience for marketers who are interested in expanding their businesses overseas," said H. Robert Wientzen, president & CEO, The DMA. "Our involvement in this conference is another example of DMA membership bringing about new opportunities."
"The Brazilian market is the fastest-growing market in the Western Hemisphere at this time," said Charles Prescott, vice president, international business development and government affairs, The DMA. "With direct marketing spending and sales growing about 20 percent annually, an American company with intentions to expand internationally would be missing out on a potentially rich opportunity in Brazil. I urge our American members to join us for this event and forge new opportunities and relationships."
"The reaction by potential exhibitors and sponsors has been overwhelming, and we anticipate that this conference will foster many networking opportunities," said Ines Dauman, Executive Director of IDBM.
DMA President & CEO Bob Wientzen will keynote the first day of the conference, and Prescott will conduct a seminar on privacy issues.
This year's conference will have over 50 speakers covering every aspect of direct marketing, including nine keynote presentations. Over 800 people are expected to attend.
For more information about attending, please contact Michael Pagan of The DMA International Department at international@the-dma.org. Information will be available in Portuguese at www.CIDBM.com and in English at www.the-dma.org, starting February 7.
The DMA is the leading and largest trade association for businesses interested in interactive and database marketing, with almost 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.8 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web Site is
www.the-dma.org and its consumer Web site is www.shopthenet.org. Information about the Internet use tax issue is at www.simplifytax.org.###