The DMA Announces Call For Nominations To 73rd Annual International Echo Awards
NEW YORK, February 20, 2002 – Nominations are now being accepted for The 73rd Annual Direct Marketing Association (DMA) International ECHO Awards to be presented at The DMA’s 85th Annual Conference & Exhibition in San Francisco on October 20, 2002.
The ECHO Awards, the direct marketing field’s most prestigious honor, measure response, marketing strategy, and creativity. Direct marketing campaigns – U.S. as well as international – that were produced, completed and evaluated between January 1, 2001, and March 31, 2002, are eligible.
Last year, out of 1,122 entries, 63 campaigns won ECHO Awards. In addition to Gold, Silver, and Bronze Awards, The DMA will also present a Diamond, USPS Gold Mailbox, Henry Hoke, ECHO Digital Award, and the Leonard J. Raymond Collegiate award given in conjunction with the Direct Marketing Educational Foundation.
The DMA selected direct response agency DMW (Wayne, PA) to handle the marketing and creative for this year’s awards. Celebrating the 35th anniversary of San Francisco’s summer of love, the campaign ties its creative to the location of The DMA’s 85th Annual Conference & Exhibition. The campaign includes a direct mail piece with the phrases "Power to Direct Marketing’s Best" and "Here’s How to Get It All Together" accompanied by a pop-up cube and letter. The 60’s design is carried through in support communications, including HTML e-mails, a follow-up postcard and ECHO Web site (www.dma-echo.org).
There are 12 primary business categories: automotive, business services, communications/utilities, consumer services, direct response sales, financial products and services, information technologies, manufacturing and distribution, nonprofit fundraising, packaged goods, publishing, and retailing. In addition, there are 10 advertising media: flat mail, dimensional mail, catalog, print, television/radio commercial, infomercial, Internet/interactive media, telephone, alternative media, and multimedia/integrated media.
Entry submissions must be postmarked by April 15, 2002. Applications can be downloaded at www.dma-echo.org. Entrants must use the electronic form. No other form or substitution will be accepted. All creative samples must include an English translation of all copy elements.
Additional information on The DMA’s 2002 International ECHO Awards can be obtained by contacting DMA ECHO Awards Manager Terri Edwards at 212.768.7277, ext. 1350, or echo@the-dma.org.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $1108billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web Site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.###
Contact:
Christina Duffney
The Direct Marketing Association
212.790.1532/cduffney@the-dma.org