DMA Directo Council Honors Shelly Lipton With Its Professional Of The Year Award
NEW YORK, February 26, 2002 –The Direct Marketing Association’s (The DMA) Directo: Council for Hispanic Marketing will present Shelly Lipton, president & COO, Bienestar LCG Communications with its newly created "Excellence in Hispanic Marketing Professional of the Year" award. Lipton will be honored during the Council’s 9th Annual Directo Hispanic Marketing Days Conference, which will be held March 7-8 at the Alexander Hotel in Miami.
"The DMA Directo Council recognizes Shelly for his outstanding contributions and long-standing commitment to the advancement of the Hispanic marketplace and the direct marketing industry," said Maurice Herrera, vice president of sales, Hugo Dunhill Mailing Lists, Inc., and chair of The DMA Directo: Council for Hispanic Marketing. "His pioneering spirit is an inspiration to others in the field."
The DMA Directo Council "Excellence in Hispanic Marketing Professional of the Year" award honors an individual with at least 10 years of direct marketing experience who has made significant contributions to the culture, community, and identity of Hispanics in the U.S. as well as the industry and/or marketplace, with breakthrough creativity and/or professional achievement.
A 23-year veteran of the direct marketing industry, Lipton founded LCG Latino in 1989 to develop integrated direct marketing and communications programs aimed at the U.S. Hispanic market. Under his leadership, the company developed and launched Club Música Latina for Columbia House and the first Hispanic relationship marketing program for Pfizer. He also created a Latin American B-to-B direct marketing program for BellSouth and established a Hispanic fundraising program for the American Red Cross.
Lipton served as past vice president of Ad*Net. He was awarded the American Advertising Federation Crystal Prism Award in 1990 for his contribution to public service advertising. Under his leadership, Bienestar LCG received first place in the "Recognizing Excellence Awards" in 2000 for its Pfizer DTC relationship marketing program.
The DMA Directo Council’s Hispanic Marketing Days Conference will focus exclusively on direct marketing to the Hispanic market, the fastest growing segment of the U.S. population. Sessions will address, among other topics, how to market financial services, magazines, pharmaceutical products.
The DMA Directo Council for Hispanic Marketing is a professional member service organization that promotes effective, ethical use of direct marketing to the Hispanic market. For additional information regarding the Council’s "Professional of the Year," please contact rbriggs@the-dma.org.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.
Contact: Christina Duffney
The Direct Marketing Association (The DMA)
212.790.1532/cduffney@the-dma.org
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[A photo of Mr. Lipton is available to members of the press upon request. Please contact Christina Duffney at cduffney@the-dma.org]