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The DMA Announces Keynote Lineup For 16th Direct Marketing To Business (DMB) Conference
NEW YORK, February 27, 2002 - The Direct Marketing Association (The DMA) and Primedia Business Exhibitions have announced the lineup of the keynote and panel speakers for their 16th Direct Marketing to Business (DMB) Conference, which will be held March 25-27 at the Caribe Royal in Orlando, FL.
DMA President & CEO H. Robert Wientzen will kick off the conference with a keynote presentation on "Direct Marketing in the Business-to-Business Marketplace," highlighting how B-to-B marketers are successfully using marketing practices and technology to increase their bottom-lines in the evolving B-to-B arena.
In addition to Wientzen's keynote speech, conference attendees will have the opportunity to hear industry leaders speak on the challenges faced retailers during the "B-to-B Marketing in the Multi-Channel World" keynote panel presentation. Panel members include: Ken Burke, founder, president & CEO, Multimedia Live; Russell Kern, president, Kern Direct; Nick Parham, senior manager for Internet and direct marketing, Cisco Systems; and Fred Young, chairman, president & CEO, Black Box.
Dr. Lawrence Chimerine, managing director and chief economist, Economic Strategy Institute, will deliver the final keynote presentation on "The New Business-to-Business Reality," which will focus on the effect that the recovering U.S. economy has had on corporate profitability, advertising, promotional and other marketing budgets.
Program tracks for the conference will include: Internet and multi-channel marketing, database marketing, direct mail, teleservices and customer contact management and other topics.
According to The DMA's 2001/2002 Economic Impact Report, the business-to-business marketplace generated $858.1 billion in direct marketing sales during the year 2001 with a projected growth rate of 8.8% annually over the next five years.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web Site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.