Craver To Receive The Nonprofit Achievement Award
NEW YORK, March 7, 2002- The Direct Marketing Association's Nonprofit Federation today awarded the 2002 Nonprofit Achievement Award to Roger Craver, founder of Craver, Mathews, Smith & Company. Craver will be honored during the Federation's 12th Annual Nonprofit Conference, which will be held May 6-7 at the Grand Hyatt in Washington, D.C.
Craver founded the company in 1975. He has since gone on to establish a number of organizations dedicated to fundraising and communications.
In 1980, Craver formed Public Interest Communications (PIC), the nation's largest telemarketing organization dedicated exclusively to advocacy fundraising and membership development. He has also been involved in the formation of organizations such as the American Political Network (APN), Common Cause, Handgun Control, The National Abortion Rights Action League and The National Organization for Women.
His work also includes helping to expand membership in organizations such as Greenpeace, Planned Parenthood Federation of America, The American Civil Liberties Union, The Cousteau Society, Habitat for Humanity International, and Amnesty International.
Craver also speaks regularly before fundraising and professional groups about the use of direct response media, emphasizing the importance of understanding citizens' motivation for action and the reasons behind individual generosity.
Recipients of the Nonprofit Achievement Award must demonstrate outstanding achievement by meeting the following criteria:
- Has a long tenure as a professional in direct response fund raising;
- Is a generally respected authority in his/her area;
- Is responsible for innovations in techniques and/or philosophy;
- Has demonstrated contribution to the base of knowledge about direct response fund raising;
- Is a model of integrity in professional dealings;
- Is a willing contributor to the professional development of others through the sharing of knowledge and experience.
The award was previously known as the Fundraising Achievement Award. Past award winners include Claude Grizzard, Sr., Andy Andrews, Don Kuhn, John Groman, Carol Enters, Russ Reid, Jerry Huntsinger, Kay Lautman, and Max Hart. In 2001, the award's moniker was changed to the Nonprofit Achievement Award. That year it was given to William Begley, former vice president for development of the Christian Appalachian Project.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.With more than 500 members, the DMA Nonprofit Federation is the largest organization representing nonprofits that use direct mail, telephone, and the Internet to communicate with donors, members, and the general public.
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