DMA Announces Business-To-Business Seminar Series
NEW YORK, March 15, 2002 - The Direct Marketing Association (The DMA) today announced the schedule for its Business-to-Business (B-to-B) direct marketing seminar series, which will launch in the spring of 2002. The series, scheduled to begin on May 1 at The DMA's New York Seminar Center, is designed to help marketers seeking greater profitability in the B-to-B marketplace. This is the first seminar series of its kind launched by The DMA for the year 2002.
The first installment of the series, titled Fundamentals of B-to-B Direct Marketing, will focus on topics such as integrating direct and database marketing into strategic functions, leveraging single and multi-channel marketing, and the deployment of direct response communications to reduce costs and increase sales.
The DMA is also offering the second installment, Advanced Techniques of B-to-B Lead Generation, which will discuss driving sales leads for overall success, budgeting and planning techniques complemented by proven ROI techniques, and using the Web to attract and retain customers.
The Fundamentals seminar will take place from May 1-3 at The DMA Seminar Center in New York City and June 24-26 at Chicago's Palmer House Hilton. The Advanced Techniques seminar is scheduled for May 16-17 at the HQ Global Workplace in New York City and June 10-11 at the Renaissance Parc Hotel in San Francisco.
For more information or to register for the B-to-B direct marketing seminar series, please visit www.the-dma.org/b2b or call DMA Customer Service at 212.790.1500.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.###
[EDITOR'S NOTE: Members of the press may receive a complimentary registration by contacting pressregistration@the-dma.org. Please visit http://www.the-dma.org/press/pressevents.html for both on-site and advanced press registration guidelines.]