The DMA And AIM Issue Call For Entries For Multichannel Marketing Excellence
NEW YORK, March 20, 2002 - The Direct Marketing Association (The DMA) and The Association for Interactive Marketing (AIM) today issued a call for entries for its 2002 Multichannel Marketing Excellence Award, which will be presented during the net.marketing Conference & Exhibition in New York City, May 6-8, at the New York Hilton. The recipient will be honored during a special presentation on May 7 at 4:15 p.m., followed by a keynote presentation.
The Multichannel Marketing Excellence Award recognizes the effective integration of multiple marketing vehicles, methodologies, and channels to drive an outstanding marketing campaign.
Nomination forms and further information can be obtained by visiting the net.marketing conference & exhibition Web site at www.dmanetmarketing.org.
The deadline for submissions is April 12, 2002. All entries submitted via mail must be postmarked by April 11, 2002.
The net.marketing Conference & Exhibition is a three-day event where business professionals will learn the latest developments in online advertising, multichannel marketing, personalization marketing, new technology and e-commerce.
Additional information about the net.marketing Conference & Exhibition is available online at www.dmanetmarketing.org.
Members of the press may receive a complimentary registration by e-mailing pressregistration@the-dma.org. Please visit http://www.the-dma.org/press/pressevents.html for both on-site and advanced press registration guidelines.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.The Association for Interactive Media (AIM) is the largest trade association in the world devoted to helping companies that use the Internet and interactive media to reach their respective marketplaces with maximum effectiveness. AIM, an independent subsidiary of the Direct Marketing Association, serves diverse corporate interests from e-mail marketing, e-tailing, online marketing, content provision, e-commerce, market research, broadband access and the rollout of interactive television.
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