DMA Financial Services Council Seminar XXIV & Advanced Symposium To Explore Profiting In Uncertain Times
As marketers in the insurance and financial services industry continue to slash their traditional advertising budgets they are shifting their marketing dollars into direct and interactive marketing practices. According to the Direct Marketing Association’s (The DMA) 2001 Economic Impact study, combined direct and interactive marketing sales from Depository Institutions and the Security/Commodity market were expected to exceed $71.1 billion in 2001.
WHAT:
The DMA Financial Services Council Seminar XXIV & Advanced Symposium is a two-day conference focused on the latest direct and interactive marketing strategies in the insurance and financial services industry.
WHEN:
April 10 – 11, 2002
WHERE:
The Palmer House Hilton, Chicago, IL
ADVANCED SYMPOSIUM –
Technology: Still Delivering Improved Marketing Profitability - Wednesday April 10, 2002
A panel of industry experts will discuss e-mail marketing, how "natural speech technology" can lower telemarketing costs, and how to sell insurance on the Internet. Panelists will include: Peter Theis, ConServ IT; Ted Ahrenholtz, Smart DM; and Kevin McKenna, The Credo Group.
KEYNOTES:
Wednesday, April 10 – 1:00 P.M. 2:00 P.M.
Dr. Michael Turner, sr. director of strategic information, The DMA and Ray Schultz, editor, Direct will provide an overview of the insurance and financial services industry.
Thursday, April 11 - 7:30 A.M. – 8:30 A.M.
J. Walker Smith, president, Yankelovich will discuss changes in consumer behavior and priorities.
Thursday, April 11 – 12:00 P.M. – 1:30 P.M.
Arthur Hughes, vice president for business development, CSC Advanced Database Solutions will discuss the problems and opportunities with customer retention in the financial services industry.
SESSIONS:
Veterans of the insurance and financial services industry will discuss the latest direct and interactive marketing trends including predictive modeling, engaged computer telephony, integration, e-commerce, and data mining.
AWARDS:
The Financial Services Council will present its 2002 FSC Company of the Year and FSC Executive of the Year in an awards luncheon on Thursday, April 11, 2002.
GENERAL REGISTRATION:
Registration to the two-day conference ranges from $495 to $995. Pricing options and conference information can be obtained online at www.the-dma.org/fscseminar or by calling 212.790.1500.
PRESS REGISTRATION:
Members of the press may receive a complimentary registration by contacting The DMA’s Corporate Communications department at pressregistration@the-dma.org. Please visit www.the-dma.org/news/pressevents.html for the guidelines for both on-site and advanced press registrations.
Media Contact: Christina Duffney
212.790.1532
cduffney@the-dma.org
###