April 25 Deadline For Nonprofit Organization Of The Year Nominations
NEW YORK, March 26, 2002 – The Direct Marketing Association’s (The DMA) Nonprofit Federation is calling for nominations for the 2002 "Nonprofit Organization of the Year Award" which will be presented at its annual New York Nonprofit Conference on August 14 at the Waldorf-Astoria Hotel. The deadline for nominations is April 25.
The recipient organization of the award will have demonstrated achievements by meeting the following criteria:
- Exemplifies the highest level of excellence in the pursuit of its mission;
- Is a recognized leader with a solid reputation in the nonprofit and direct marketing communities and with the public at large;
- Has an outstanding record of fundraising achievement and has had successful financial performance in the previous year or has sustained such performance over several years;
- Meets ethical standards of the nonprofit community and complies with generally accepted standards for management and public disclosure;
- Demonstrated long-term success using direct marketing techniques;
- Must be a nonprofit organization, but need not be a member of The DMA Nonprofit Federation.
Nomination forms can be obtained by contacting Jill Murphy, The DMA Nonprofit Federation, at 202.628.4380.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.With more than 500 members, The DMA Nonprofit Federation represents both the largest segment of members in the Direct Marketing Association and the largest organization representing nonprofits that use mail, telephone, e-mail, and the Internet to communicate with donors, members, and the public at large. Operating as an unincorporated subsidiary of The DMA, the Federation's programs include professional education, advocacy at the state and federal levels, and communication about the numerous issues facing nonprofits in the 21st Century.
Media Contact: Christina Duffney
212.790.1532
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