Dun & Bradstreet And B-To-B Magazine To Sponsor DMA s Business-To-Business Seminar Series
NEW YORK, April 2, 2002 - The Direct Marketing Association (The DMA) today announced that Dun & Bradstreet and B-to-B Magazine are corporate and media sponsors, respectively, of its business-to-business (B-to-B) direct marketing seminar series.
The series, scheduled to begin on May 1 at The DMA's New York Seminar Center, is designed to help marketers seeking greater profitability in the B-to-B marketplace. This is the first seminar series of its kind launched by The DMA for the year 2002. The first seminar of the series, titled "Fundamentals of B-to-B Direct Marketing," will be led by Mary Ann Kleinfelter, consultant, Marketing Solutions Today and Ruth P. Stevens, president, eMarketing Strategy.
This series will focus on topics such as integrating direct and database marketing into strategic functions, leveraging single and multi-channel marketing, and the deployment of direct response communications to reduce costs and increase sales.
The DMA will offer a second seminar, "Advanced Techniques of B-to-B Lead Generation." This seminar -- led by Russell Kern, president, Kern Direct Marketing and James Obermayer, vice president, Kern Direct Marketing -- will discuss driving sales leads for overall success, budgeting and planning techniques complemented by proven ROI techniques, and using the Web to attract and retain customers.
The "Fundamentals" seminar will take place from May 1-3 at The DMA Seminar Center in New York City and June 24-26 at Chicago's Palmer House Hilton.
The "Advanced Techniques" seminar is scheduled for May 16-17 at the HQ Global Workplace in New York City and June 10-11 at the Renaissance Parc 55 Hotel in San Francisco.
For more information or to register for the B-to-B direct marketing seminar series, please visit www.the-dma.org/b2b or call DMA Customer Service at 212.790.1500.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $858 billion in business-to-business sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.Media Contact: Christina Duffney
212.790.1532 cduffney@the-dma.org
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