RBC Financial Group And MMI s Frank Polizzi Honored By The DMA Financial Services Council

NEW YORK, April 2, 2002 – The Direct Marketing Association’s (The DMA) Financial Services Council will present RBC Financial Group and Frank Polizzi of Mass Marketing Insurance (MMI) of Berwyn, PA with its "Company of the Year" and "Executive of the Year" awards, respectively. The recipients will be honored during a luncheon at the Council’s Seminar XXVI & Advanced Symposium, which will be held April 11 at The Palmer House Hilton in Chicago.

Chartered in 1869 as the Merchants’ Bank of Halifax and renamed in 1901 as the Royal Bank of Canada, RBC is Canada’s leading financial services enterprise and the seventh largest in North America as measured by assets. RBC creates a tailored experience for its clients through its CRM efforts by building a personal and friendly brand and corporate image, reduces costs, and effectively manages risk and capital.

As a result of its CRM efforts, RBC has received a 15 percent increase in the number of profitable client segments since inception, exceeded 1999 marketing revenue projections by 27 percent, and topped revenue growth in the Canadian market in 1999.

On behalf of their CRM efforts, they received the 1999 One to One Pioneer Award from Peppers & Rogers, Canadian Information Productivity Award of Excellence in 2000, IM 2000 Data Warehouse/CRM Award, and in 2000 was named one of CIO Magazine’s "Top 100" companies for technology and customer service.

The DMA Financial Services Council’s (FSC) "Company of the Year Award" recognizes companies that have displayed competence and consistency in integrating "state-of-the-art" marketing techniques and have demonstrated a proven pattern of improved results through the use of direct marketing.

Frank Polizzi began his 30-year insurance direct marketing career at Allstate. In 1984 he founded Mass Marketing Insurance (MMI). Throughout his career he has sold more than 30 million policies and has represented $30 billion in premiums. Polizzi pioneered direct marketing insurance product development by creating the "Free AD concept," developed and launched the "Sign and Drive" product and has managed Citibank’s Credit Protection and Cat Disability in 2000. His clients include AMEX, Amoco, Chase, Citibank, Texaco, among others.

The FSC "Executive of the Year Award" recognizes individual achievements by practitioners who have made outstanding contributions to the insurance or financial services industry through the use of the direct marketing concept.

Nominations for The DMA FSC Awards are made by members of the FSC. Winners are selected by the council’s nominating committee. Nominees need not be members of The DMA or its FSC, but are expected to adhere to The DMA’s Code of Ethics.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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Christina Duffney

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