The DMA Announces Speakers For 2002 Government Affairs Conference
The Honorable John Potter and Rep. Goodlatte to Join Marketers in
Discussion on the Future of Direct Marketing in Washington
NEW YORK, April 10, 2002 - The Direct Marketing Association (The DMA) today announced its lineup of speakers for the 2002 Government Affairs Conference to be held Tuesday, April 30 - Wednesday, May 1, 2002, at the Westin Embassy Row Hotel (formerly the Westin Fairfax hotel) in Washington, DC.
On Tuesday, April 30, the conference will begin with an opening focusing on "Promoting Confidence in Mail and Internet Communications and Transactions." The three speakers will be Thomas Day, vice president of engineering, United States Postal Service (USPS); Stephen Kearney, vice president for pricing and classification, USPS; and Robert Hicks, president, admail.net/List Media.
The conference will kick off its second day with a breakfast keynote presentation by Congressman Bob Goodlatte (R-VA), who will discuss "Legislation Impacting Privacy." Rep. Goodlatte will review proposed legislation that focuses on unsolicited commercial e-mail and other privacy concerns, as well as their impact on the effectiveness of industry self-regulation within the direct and interactive marketing industry.
Also noteworthy are special sessions that will be headed up by other national leaders including the Honorable Kathleen Abernathy, commissioner, Federal Communications Commission (FCC); Howard Beales, director, Bureau of Consumer Protection, Federal Trade Commission (FTC); and Art Taylor, president, Better Business Bureau Wise Giving Alliance.
Postmaster General John Potter will also provide a presentation on Wednesday, May 1 titled, "Postal Rates and Postal Reform: Where We Go From Here." Potter will discuss the June 30 rate increase, postal modernization and security concerns, as well as the future of the U.S. Postal Service and legislative reform.
In addition to the keynote sessions, the conference will be highlighted by a gala reception to be held on Tuesday, April 30 at the Sewall-Belmont House in Washington, DC.
For more information about the conference, including a full schedule, please visit www.dmagovernment.org.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.###
[EDITOR'S NOTE: Members of the press may receive a complimentary registration by contacting pressregistration@the-dma.org. Please visit http://www.the-dma.org/press/pressevents.html for both on-site and advanced press registration guidelines.]