FCC Commissioner To Speak At DMA Government Affairs Conference In May
NEW YORK, April 22, 2002 - The Direct Marketing Association (DMA) and the Internet Alliance (IA) today announced that the Honorable Kathleen Q. Abernathy, a Federal Communications Commission (FCC) Commissioner will lead a special session during its 2002 Government Affairs conference. The session will be held at 9:30 a.m. on May 1, 2002 at the Westin Embassy Row Hotel in Washington D.C.
Commissioner Abernathy's session will address initiatives and proposals undertaken by the FCC to deal with telemarketing and a number of privacy issues.
"We strongly recommend this session to conference attendees who are interested in learning more about compliance and industry regulations," said Jerry Cerasale, senior vice president, government affairs, The DMA. "Commissioner Abernathy is providing a valuable resource to help marketers learn more about government regulations, and we are pleased that the Commissioner will be joining us for the Conference."
The FCC has played a significant role in creating a consumer-friendly environment for marketers, while working with the marketing community to encourage growth within the direct and interactive marketing industry. Recently, the FCC announced that it had organized a Consumer and Governmental Affairs Bureau (CGB), which will help to facilitate dialogue among consumers, businesses, and policy-makers.
For more information about the conference, including a full schedule, please visit www.dmagovernment.org.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.###
[EDITOR'S NOTE: Members of the press may receive a complimentary registration by contacting pressregistration@the-dma.org. Please visit http://www.the-dma.org/press/pressevents.html for both on-site and advanced press registration guidelines.]