Former White House Economic Advisor Slated To Open NCDM Summer 2002 Conference
NEW YORK, April 23, 2002 - The Direct Marketing Association (The DMA) and DIRECT magazine today announced its lineup of keynote speakers for the National Center for Database Marketing (NCDM) Summer 2002 conference, scheduled to take place July 22-24, 2002, at the Pennsylvania Convention Center in Philadelphia, PA.
The conference will commence on Monday, July 22 with opening remarks from DMA President & CEO H. Robert Wientzen, followed by a presentation from Todd G. Buchholz, chairman and chief investment officer, Victoria Capital Management and author of Market Shock: 9 Economic and Social Upheavals that Will Shake the Financial Future. Mr. Buchholz's presentation is titled, "Reading the Economy's Pulse: Where the Markets are Headed - and How Your Business Can Reap the Benefits." Mr. Buchholz is a former economic policy advisor to the White House and is a prominent speaker on economic trends on a global level.
On Tuesday, July 23, Carolee Reiling, senior director, Yahoo! Data Solutions Group, will discuss, "Leveraging Customer Data to Forge Strategic Alliances and Sustain Long-Term Loyalty." Reiling is an expert in business development and operations, and has managed multimillion dollar partnerships and transactions.
The conference will wrap up with the keynote presentation, "Deriving Customer Knowledge from Your Data to Create Customer-Centric Interactions," by Tony H. Hart, vice president, Enterprise Customer Relationship Management, Best Buy Companies. Mr. Hart, an industry veteran in developing CRM strategies, will discuss how companies can increase their market share through a customer knowledge-based approach.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.###
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