The DMA Adds Advanced Help Desk Feature To Web Site
NEW YORK, April 30, 2002 -- The Direct Marketing Association (The DMA) announced today that it has added an advanced demand-driven help desk management system for handling inquiries on its Web site, http://www.the-dma.org/help.
The newly added Public Mind Active Listening System will allow users to help themselves through advanced browse/search options. Members will have the ability to select from a list of frequently asked questions (FAQ) and allow them to ask a more specific question, comment on an issue, or add their names to a group/topic of particular interest.
A powerful marketing tool, the Active Listening System’s "info-base" will enable The DMA to better understand member business needs and respond to user questions online more efficiently and accurately in a one-to-many manner.
In addition, Public Mind is offering DMA members a discounted license price with the purchase of every Active Listening System. Additional information about this offer can be obtained by contacting Doug Stoecker at 650.851.3308 or dougs@publicmind.com.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.Public Mind, Inc., is the premier provider of Customer Demand Management software and services to help companies increase their revenues, reduce unnecessary costs, and improve customer satisfaction through adaptive help and effective response to customer wants, preferences, and needs. Public Mind enables organizations to respond to those issues more efficiently, accurately, and better than one-to-one. It is a next-generation Internet solution for handling suggestions, feedback, frequently asked questions (FAQ), and specific requests for action. It helps companies perform effective customer demand management by providing a new, structured channel for communicating and interacting with groups of people who expressly want the same thing.
Media Contact: Christina Duffney
212.790.1532
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