The DMA's Face of Teleservices 2002 Survey

Results

Results of the DMA April 2002 Survey of Teleservices Agency Members on the "Face" of Teleservices
Universe consists of production staff only (agents and telemarketing reps)
µ = 205 Respondents = 25
Survey Results that pertain to all Respondents Median %		Survey Results that pertain to Just Female Respondents Median %
The Percent of the Total Population of Respondents That Are Males	40%	The Percent of the Total Population of Respondents That Are Females	61%
Percent of the Respondents That Are Supervisors and Managers	14%	Percent of the Respondents Who Are Female Supervisors and Managers	51%
Percent of the Respondents That Are Full-time Employees	25%	Percent of the Female Respondents Who Are Working Mothers	62%
Percent of the Respondents That Are Fulltime Students Working Full or Part Time	26%	Percent of the Female Respondents Who Are Single Working Mothers	26%
Percent of the Respondents That Are Fully or Partially Handicapped	4%	Percent of the Female Respondents Who Are Non-White	67%
Percent of the Respondents Who Are College Graduates	5%	Percent of the Non-White Female Respondents Who Are Black	46%
Percent of the Respondents Who Are Part of a Welfare to Work Program or had recently been on Welfare	30%	Percent of the Non-White Female Respondents Who Are Hispanic	20%
Percent of the Respondents Whose Highest Level of Education Was High School Graduation	70%	Percent of the Non-White Female Respondents Who Are Asian	1%
Percent of the Male Respondents Who Are Non-White	63%	Percent of the Non-White Female Respondents Who Are Other Minorities	1%
Percent of the Male Respondents Who Are Black	35%
Percent of the Male Respondents Who Are Hispanic	27%
Percent of the Male Respondents Who Are Asian	2%
Percent of the Male Respondents Who Are Other Minorities	1%
Percent of all the Respondents Who Are Non-White	64%

Last Updated on 6/3/02
By Louis Mastria

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