The DMA Presents 2002 Telephone Marketing Excellence Award To Sandy Pernick
NEW YORK -- In recognition of outstanding contributions to the teleservices industry, The Direct Marketing Association (The DMA) Teleservices Council has awarded its Telephone Marketing Excellence Award of 2002 to industry veteran Sandy Pernick, president of S. Pernick & Associates. The award was presented June 20 during the 17th Annual DMA Telephone Marketing Conference and Exhibition in Palm Beach, FL.
The DMA Telephone Marketing Excellence Award is presented to an individual or company widely recognized as an exemplary industry leader. The award criteria specify that the recipient exhibits leadership and quality; maintains professionalism; shares knowledge with others; serves as a model or benchmark; employs consistent innovation; has a proven track record/history; and displays the highest ethical standards over a sustained period of time. The award is presented by The DMA Teleservices Council, and is selected by a committee of industry leaders.
"At a time when the teleservices industry is under heavy attack, The DMA Teleservices Council recognizes Pernick for all of her outstanding contributions and long-standing commitment to ethical business practices," said John E. Crouthamel, executive vice president, Prosodie Interactive and Chair of The DMA Teleservices Council. "Her success has made her tops in the industry due to her sensitivity to consumers and relentless commitment to superior business practices."
Pernick started and sold her own teleservices agency and is now a consultant representing telemarketing clients. She has taught the telemarketing module of DePaul University’s direct marketing program. Pernick also served as a past president of the American Teleservices Association.
Since the Telephone Marketing Excellence Award’s inception in 1985, it has been given to 12 individuals and 7 companies. Past recipients are: Ron Bruggeman, Omaha Steaks; Philip Cohen, Philip Cohen Consultant AB (Sweden); Roberta Black, Dialogue Marketing; Joan Mullen, Ron Weber Associates; JCPenney Life Insurance Company; Liz Kislik, Liz Kislik Associates; Olan Mills; Sturner & Klein; Ron Weber, Ron Weber & Associates; Geri Gantman, Oetting & Company; Spiegel; Peg Kuman, The Power Line; John Adams, DialAmerica Marketing Inc.; Fred Tregaskis, Olan Mills, Inc.; The GE Answer Center; Rudy Oetting, Oetting & Company; Murray Roman; and Sheraton Corporation, Allstate Motor Club, and Jon Hamilton, JHA Telemanagement.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.###
Media Contact: Christina Duffney
212.790.1532
cduffney@the-dma.org