The DMA Adds Senator Joseph Lieberman To Its Annual Conference Keynote Lineup

NEW YORK, July 23, 2002 – The Direct Marketing Association (The DMA) has announced the addition of United States Senator Joseph Lieberman (D-CT) to its keynote lineup for its 85^th Annual Conference & Exhibition, which will be held October 20 – 23 at the Moscone Center in San Francisco. Senator Lieberman will speak on October 22 during The DMA’s Hall of Fame luncheon.

Since June 2001, Senator Lieberman has served as Chairman of the Governmental Affairs Committee, which maintains oversight responsibilities over a broad range of government activities, including all postal matters and homeland security. He is pro-business, pro-trade, and pro-economic growth, and is equally committed to protecting America’s workers, consumers, and environment.

Serving his third term in the United States Senate, Lieberman was the Democratic candidate for Vice President in 2000.

In addition to Senator Lieberman, The DMA 85^th Annual Conference & Exhibition will feature keynote presentations by John "Jack" E. Potter, Postmaster General & CEO, United States Postal Service (USPS); Stan Rapp, chairman, MRM Partners; and H. Robert Wientzen, president & CEO, The DMA.

The conference is the world’s largest gathering of direct and interactive marketers. This year’s conference will feature a completely revamped pre-conference weekend and a new digital print pavilion that will showcase the promise of 1-to-1 marketing. Sessions will revolve around 12 programming tracks including: Brand Marketing; Business-to-Business; Creative; Customer Relationship Management; Database Marketing; Direct Mail; Direct Response Television (DRTV); Global Direct Marketing; Internet, Digital, and Integrated Marketing; Management Challenges; Segment Marketing; and Teleservices.

In addition, The DMA has created a special offer for delegates to receive a new Palm m515 Handheld for 50 percent off the retail price. Registered attendees who check the "Palm box" on their registration form will receive the color 16 megabyte Palm for $199. The organizer will be distributed on-site at registration and include a pre-loaded conference event planner, session and speaker information, and searchable exhibitor directory. This offer is limited to one per registered attendee. Offer expires September 16, 2002.

Additional information is available at The DMA’s conference Web site at www.dmaannual.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

Media Contact: Christina Duffney

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