The DMA Redesigns Annual Pre-Conference Programming

NEW YORK, July 16, 2002 – To address the increased use of direct and interactive marketing among vertical industries, the Direct Marketing Association (The DMA) announced today that it will kick off its 85^th Annual Conference & Exhibition by adding eight new pre-conference programming tracks.

The expanded pre-conference weekend will cover in detail the challenges, opportunities and strategies of specific vertical markets, including Agency, Financial Services, List, Pharmaceutical Marketing, Publishing, Technology Marketing, Teleservices, and Travel Marketing. The staple Business-to-Business and Catalog tracks will remain on this year’s program.

"As the use of direct and interactive marketing continues to expand beyond its traditional users, so does the need for information," said H. Robert Wientzen, president & CEO, The DMA. "This year’s expanded industry program will allow participants to join a select group of like-minded professionals for an intimate and intense learning and networking experience."

The pre-conference will commence on Saturday, October 19 with opening remarks from Jon Pearson, principal, Creative Learning. Pearson's presentation, "Secrets of a Creative Life: How to be Happy and Productive Forever," will demonstrate how to turn problems into golden opportunities.

On Sunday, October 20, Tim Sanders, chief solutions officer, Yahoo!, will present "Experience Economy Marketing: Where It Will Take You." Sanders’ team is responsible for matching marketers’ needs with Yahoo! products and services.

The pre-conference will wrap up with the grand opening of the 85^th Annual’s exhibition hall on Sunday afternoon, October 20.

Additional information is available at The DMA’s Annual Conference Web site at www.dmaannual.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

Media Contact: Christina Duffney

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