The DMA Issues Call For Participation In International Mailing Survey
The DMA Issues Call For Participation In International Mailing Survey
First-of-Its-Kind Online Survey to Determine Trends in International Shipping
NEW YORK, August 12, 2002 - The Direct Marketing Association (DMA) today issued a call for participation in an online survey of marketers who use international mail and express delivery services. The results will help to determine how companies are using international postal agencies, public and private, to conduct their cross-border marketing and fulfillment.
The survey - open to all domestic and international companies, including non-DMA members - will provide a benchmark for marketers to gauge trends in international mailing costs and their impact on mail plans. The results will also help mailers identify trends in substitution of their domestic posts by other carriers, including hybrid mail and e-mail.
"We are hopeful that the survey's results will help us set a benchmark for promotion and fulfillment costs associated with international marketing," said Charles Prescott, vice president, international business development and government affairs, The DMA. "This is the first time that we are collecting data on a global level that will help to gauge marketing communication costs to and from other countries, not just the United States."
The results of the survey will:
- Assist mailers in choosing the most cost-effective international mailing alternatives.
- Show current practices and trends, enabling marketers to benchmark their own practices.
- Assist postal and courier service providers to better understand customer needs.
The survey results will be announced on October 29th, 2002, by Mr. Prescott at the Universal Postal Union 2002 Postal Strategy Conference to be held in Geneva, Switzerland.
The survey is anonymous, features 30 questions and takes about 15 minutes to complete. To access the survey, go to http://intellisurvey.com/run/dmapost.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 5,000 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.###