DMA NONPROFIT FEDERATION NAMES NEW EXECUTIVE DIRECTOR
NEW YORK, September 9, 2002 - The Direct Marketing Association's (DMA) Nonprofit Federation today appointed Xenia Boone as its new executive director.
Boone will oversee all operations in relation to representing the Federation's 500 nonprofit organization members who utilize direct and interactive marketing for the purposes of fundraising and industry and consumer education. Boone will also oversee the Federation’s activities to promote responsible ethical practices by nonprofit organizations and the commercial entities that serve them.
"We're pleased to have Ms. Boone join us in our efforts to serve the nonprofit community in the direct and interactive marketing industry," said H. Robert Wientzen, president & CEO, The DMA. "She will be a key asset to our organization, and we are confident that with her expertise and guidance, the Nonprofit Federation will continue to provide the highest level of service to its members."
Boone comes to The DMA Nonprofit Federation after serving as Director of Government Relations and Legal Counsel for the National Newspaper Association (NNA). During her tenure with the NNA, Ms. Boone dealt extensively with legislative and regulatory issues, including working with members and organizations and their staffs. She was also instrumental in the association's communications efforts, dealing with the media and overseeing production of publications.
Boone holds a Bachelor's degree in Journalism from Temple University in Philadelphia and a law degree, with a specialization in communications law, from the Columbus School of Law at Catholic University in Washington, DC.
With more than 500 members, The DMA Nonprofit Federation is by far the largest organization representing nonprofits that use direct mail, telephone, and the Internet to communicate with donors, members, and the general public.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.
###