The DMA Adds New Digital Print Pavilion To Its 85th Annual Conference & Exhibition

NEW YORK, September 17, 2002 – To address the increased demand for information on the latest one-to-one marketing technology, the Direct Marketing Association (The DMA) has announced the addition of a new Digital Print Pavilion to its 85^th Annual Conference & Exhibition. The Pavilion, hosted by Hewlett Packard, Nexpress, and Xerox, was created in partnership with The Digital Printing Council of Printing Industries of America, Inc.

The Pavilion will feature informational and tactical "how to" sessions and will offer strategic insight and tactical advice to marketers who are looking to capture new opportunities through digital printing. The Pavilion will feature live demonstrations from Hewlett Packard and Xerox, as well as case studies from companies that have used digital printing to increase response rates and their bottom lines.

"Digital printing allows marketers to create a cost-effective customized promotion piece targeted specifically to individual customers," said H. Robert Wientzen, president & CEO, The DMA. "The DMA’s new Digital Print Pavilion will allow some of today’s top marketers to sample some of the most innovative digital solutions in CRM, marketing, business communications and publishing."

"As the quality of digital printing has increased while costs have decreased, direct marketers are the obvious beneficiaries of advancements in this technology," said David Smith, senior vice president, marketing & business development, The DMA. "We believe that as we introduce more direct marketers to the new tools that are available, they will experience dramatically increased response rates and improved return on investment. We’ve been so impressed with digital printing that we are using it in The DMA’s own marketing efforts."

Digital Print Pavilion hours and detailed session information can be accessed online at www.dmaannual.org/DPP.

The DMA 85^th Annual Conference & Exhibition, which will be held October 20-23 at the Moscone Center in San Francisco, is the world’s largest gathering of direct and interactive marketers. A revamped pre-conference weekend that focuses on 10 vertical industry segments will precede the event.

This year’s conference will feature keynote presentations by Lou Dobbs, anchor and producer of CNN’s Moneyline; Senator Joseph Lieberman (D-CT); John "Jack" E. Potter, Postmaster General & CEO, United States Postal Service (USPS); Stan Rapp, chairman, MRM Partners; and H. Robert Wientzen, president & CEO, The DMA.

Informational sessions will revolve around 12 programming tracks: Brand Marketing; Business-to-Business; Creative; Customer Relationship Management; Database Marketing; Direct Mail; Direct Response Television (DRTV); Global Direct Marketing; Internet, Digital, and Integrated Marketing; Management Challenges; Segment Marketing; and Teleservices.

As an added value, The DMA is offering delegates the opportunity to receive a new Palm m515 Handheld for 50-percent off the manufacturer’s suggested retail price. Registered attendees who check the "Palm" box on their registration form will be able to purchase the color 16 megabyte Palm for $199. The personal digital assistant (PDA) will be distributed on-site at registration and will include a pre-loaded conference event planner, session and speaker information, and a searchable exhibitor directory. This offer is limited to one per registered attendee. Offer expires September 16, 2002.

Additional information is available at The DMA’s Annual Conference Web site at www.dmaannual.org.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

Media Contact: Christina Duffney

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