Business Trends And Story Ideas From The DMA 85th Annual Conference & Exhibition

Despite a year marred by economic uncertainty and public concern over anthrax-in-the-mail, U.S. sales revenue from direct and interactive marketing rose nine percent last year to $1.86 trillion from $1.71 trillion in 2000. Direct marketing sales growth, over the next five years, will outpace overall sales growth in the U.S. by 3.5 percentage points.

What new trends and techniques are marketers implementing to maximize profits and increase their bottom line? The answers can be found in the Direct Marketing Association's (The DMA) 85^th Annual Conference & Exhibition on October 20-23. The event, held this year at the Moscone Center in San Francisco, is the world's largest gathering of direct and interactive marketers, and is packed with business trends and story ideas that will help your readers better understand how to increase revenues.

Story ideas include…

The U.S. Hispanic Market: The New Growth Frontier - The U.S. Hispanic market now exceeds 40 million people, with a purchasing power of $650 billion. The DMA will discuss multi-culture strategies and how marketers are capturing the U.S. Hispanic market. (Tues., 10/22 10:30 AM - 11:45 AM)

Portrait of the New America - The DMA Hispanic Marketing Council will spark a discussion on the long-term business effects of increasing ethnic and cultural diversity in America. The group will also discuss the impact September 11, 2001 has had on the purchase habits and perceptions of American consumers. (Tues., 10/22 7:15 AM - 8:15 AM)

What Every Woman Wants Your Company to Know About Her - The DMA will uncover the differences and new trends in marketing to women and will present examples of brands that have bonded with female customers. (Mon., 10/21 1:00 PM - 2:15 PM)

The New Marketing Realities: What's New and What to Do In 2002 and Beyond - In 2003, marketers will face three critical challenges: a demand for results that will lead to make-or-break career opportunities; tighter financial controls; and an environment ready to deliver integrated multi-channel marketing campaigns. The DMA will discuss how some of America's best companies are aligning their sales, service, and marketing efforts and how to survive in a do-more-with-less corporate culture. (Mon., 10/21 2:45 PM - 4:00 PM)

The Ins and Outs of E-Commerce and Privacy: Practical and Legal Perspectives - With increasing attention on privacy, data security and government regulations, navigating the issues has become increasingly difficult for marketers. The DMA will discuss the three most common pitfalls in developing and implementing an online privacy policy, the key components of an online privacy and security program, and the legal issues regarding the transferability of a company's database as a saleable asset. (Tues., 10/22 4:00 PM - 5:00 PM)

The New Evolution: Broadcast Advertising Becomes Direct Marketing - By the end of 2002, more than 40 million homes will have digital cable services. The DMA will discuss how major advertisers and agencies are shifting their attention to direct marketing methodologies and changing the way broadcasting advertising resources will be spent forever. (Mon., 10/21, 2:45 PM - 4:00 PM)

Feel free to contact Christina Duffney at cduffney@the-dma.org or 212.790.1532 to arrange an advanced interview on any of the above topics or to arrange a complimentary press pass to The DMA's 85^th Annual Conference & Exhibition.

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