The DMA Releases Direct Marketing Data For 30 Countries
SAN FRANCISCO, CA
– October 21, 2002 – The Direct Marketing Association (DMA) announced the release of new data from its Economic Impact: 30 Countries Worldwide 2002 study, which reports advertising expenditures and remote commerce sales for 30 non-U.S. countries. The study measures the growth of remote commerce through all direct channels including Internet, catalog and telephone, for the 30 countries.The top five countries in terms of 2002 direct marketing sales are Japan ($586 billion), Germany ($128 billion), France ($127 billion), the United Kingdom ($108 billion) and Italy ($68 billion).
The study shows that remote commerce sales are expected to see slower than projected growth in some of the 30 countries over the next five years. Growth rates range from 5.24 percent in Switzerland at the low end to 23.88 percent in Taiwan at the high end. (A complete listing of the countries is attached.)
"The study illustrates a trend of slower growth, which has been prevalent in virtually every part of our global economy," said H. Robert Wientzen, president & CEO, The DMA. "However, the areas of significant growth far outnumber the areas where contraction has occurred, which proves that direct and interactive marketing is still a reliable and expanding industry even in uncertain economic times."
The study also highlights Taiwan as the leader in direct marketing advertising expenditure growth among non-U.S. countries with growth through 2007 projected to increase by 18.96%.
The data is currently published in The DMA's Statistical Fact Book, which is available in either the print or online format. The book is $150 for members and $295 for non-members. The full study will be released in book form in early 2003.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.###
EDITOR’S NOTE:
Highlights of the 30 non-U.S. countries in The DMA's Economic Impact: 30 Countries Worldwide 2002 study, along with their respective projected sales and advertising expenditures growth rate of the direct marketing industry for each country are available. To obtain a copy of the information, please contact Natalie Greaves at 212.790.1507 or ngreaves@the-dma.org.