2002 DMA International Echo Awards Competition
(14 Golds + 24 Silvers + 45 Bronze)
Winners By Placement Level
SPECIAL AWARD WINNERS
Diamond ECHO Award the years most outstanding campaign of all entries submitted:
A1J 1986 Multimedia/Integrated Media
Campaign name: Amnisty for Safiya - Integrated Campaign
Client: Amnista Internacional - Madrid, Spain
Agency: CP Interactive - Madrid, Spain
USPS Gold Mailbox Award the campaign with the most innovative use of direct mail:
C10B 1589 Dimensional Mail
Campaign name: Living With It
Client: Aventis Pharmaceuticals - Bridgewater, NJ
Agency: MRM Partners - New York, NY
Henry Hoke Award campaign with the most courageous solution to a difficult sales marketing problem:
A2J 1093 Multimedia/Integrated Media
Campaign name: "Ship of Gold" California Gold Rush Treasure Program
Client: Monaco Financial, LLC - Newport Beach, CA
Agency: FMS Direct - Tarzana, CA
ECHO Digital Award the campaign that uses new technology in a truly creative way, executes proven direct marketing principles in the most compelling way:
C3G 1068 Internet/Interactive Media
Campaign name: She's Rocking the USA
Client: Universal Music/Lost Highway Records - New York, NY
Agency: msdbm / Sourcelink - Los Angeles, CA
GOLD (14)
C2E 1491 DRTV
Campaign name: GoalTender DRTV "Not Her"
Client: Aegon Direct Marketing Services - Frazer, PA
Agency: Doner Direct - Baltimore, MD
A1J 1986 Multimedia/Integrated Media
Campaign name: Amnisty for Safiya - Integrated Campaign
Client: Amnista Internacional - Madrid, Spain
Agency: CP Interactive - Madrid, Spain
C10B 1589 Dimensional Mail
Campaign name: Living With It
Client: Aventis Pharmaceuticals - Bridgewater, NJ
Agency: MRM Partners Worldwide - New York, NY
C10B 1254 Dimensional Mail
Campaign name: Bears Permanent Seat Licenses
Client: Chicago Bears - Lake Forest, IL
Agency: Beyond DDB - Chicago, IL
B11B 1187 Dimensional Mail
Campaign name: "Lemon"
Client: CPFL - São Paulo, Brazil
Agency: Grottera - São Paulo, Brazil
B11B 1869 Dimensional Mail
Campaign name: Practice Makes Perfect
Client: DM-Huset - Oslo, Norway
Agency: MRM Partners Worldwide (JBR McCann Direkte) - Oslo, Norway
B7B 1774 Dimensional Mail
Campaign name: "Experience the Arctic Pureness"
Client: Global Fish International AS - Ålesund, Norway
Agency: MRM Partners Worldwide (JBR McCann Direkte) - Oslo, Norway
B11B 1461 Dimensional Mail
Campaign name: Red Moon Launch
Client: Honeywell Aerospace and Max Q Digital Division - Columbia, MD
Agency: MRM Partners - Los Angeles, CA
C11J 1281 Multimedia/Integrated Media
Campaign name: Medicine Shoppe International (MSI) Campaign
Client: Medicine Shoppe International - St. Louis, MO
Agency: Brighton USA - St. Louis, MO
C7J 1790 Multimedia/Integrated Media
Campaign name: Sweeper Mailing
Client: Pfizer Inc. - New York, NY
Agency: WWAV Rapp Collins - London, England
C10B 2072 Dimensional Mail
Campaign name: Pit Stop
Client: Shell C.A.P.S.A. - Buenos Aires, Argentina
Agency: di Paola & asociados / TSG - Buenos Aires, Argentina
C1J 1773 Multimedia/Integrated Media
Campaign name: Teacher Recruitment Campaign
Client: Teacher Training Agency - London, England
Agency: MRM Partners Worldwide Manchester - Prestbury, UK
C3G 1068 Internet/Interactive Media
Campaign name: She's Rocking the USA
Client: Universal Music/Lost Highway Records - New York, NY
Agency: msdbm / Sourcelink - Los Angeles, CA
A4E 2167 DRTV
Campaign name: Vodafone V24 Challenge
Client: Vodafone New Zealand - Auckland, New Zealand
Agency: Lowe Worldwide - Auckland, New Zealand
SILVER (24)
A1B 1987 Dimensional Mail
Campaign name: Amnisty for Safiya - Mail Campaign
Client: Amnista Internacional - Madrid, Spain
Agency: CP Interactive - Madrid, Spain
B9B 1415 Dimensional Mail
Campaign name: Washable Suede
Client: Bernardo Fashions - New York, NY
Agency: Creative Marketing Plus, Inc. - New York, NY
C9C 1352 Catalog
Campaign name: Birthday Express Winter 2001 Catalog
Client/Agency: Birthday Express - Kirkland, WA
C9I 1857 Alternative Media
Campaign name: Operation "Cheaper set books"
Client: Bokkilden.no - Oslo, Norway
Agency: Leo Burnett I:D - Oslo, Norway
A10A 1866 Flat Mail
Campaign name: Vacanze, Vini E Olio D'Oliva
Client: Cazebonne - Alkmaar, Netherlands
Agency: TBWA/Direct Company - Amsterdam, The Netherlands
B11B 1958 Dimensional Mail
Campaign name: Unfinished Diary
Client: CEPSA - Madrid, Spain
Agency: CP Comunicación Proximity - Madrid, Spain
C1H 1115 Telephone
Campaign name: Chosen People Ministries Major Donor Conference Call
Client: Chosen People Ministries - New York, NY
Agency: InfoCision Management Corp. - Akron, OH
B11J 2006 Multimedia/Integrated Media
Campaign name: ECHO "Call for Entries" 2001
Client: DMA International ECHO Awards - New York, NY
Agency: DP&A - London, England
B11B 2003 Dimensional Mail
Campaign name: Backstratcher Mailing
Client/Agency: DP&A - London, England
C3A 1913 Flat Mail
Campaign name: Weekend Trial Campaign 2001
Client: Financial Times - London, England
Agency: DraftWorldwide UK Oxford, United Kingdom
A2J 1093 Multimedia/Integrated Media
Campaign name: "Ship of Gold" California Gold Rush Treasure Program
Client: Monaco Financial, LLC - Newport Beach, CA
Agency: FMS Direct - Tarzana, CA
C3A 1144 Flat Mail
Campaign name: National Geographic Special Membership Promotion
Client: National Geographic Society - Washington, DC
Agency: Grady and Gelb - South Hampton, NY
B11J 1177 Multimedia/Integrated Media
Campaign name: Tax Preparer Recruitment Campaign
Client: H&R Block - Kansas City, MO
Agency: Campbell Mithun - Minneapolis,
C8A 1248 Flat Mail
Campaign name: Club Lacoste - Loyalty Program 2001
Client: Lacoste Carnaxide, Portugal
Agency: CP Proximity - Lisboa, Portugal
C1A 1478 Flat Mail
Campaign name: Project HOPE Personal E-mail Direct Mail Solicitation
Client: Project HOPE - Millwood, VA
Agency: Adams Hussey & Associates - Washington, DC
C10A 1048 Flat Mail
Campaign name: Quikbook Monthly Welcome Self-Mailer
Client: Quikbook - New York, NY
Agency: Right Coast Marketing - East Greenwich, RI
B11B 1776 Dimensional Mail
Campaign name: The Future Office is Here
Client: Skanska Eiendomsutvikling AS - Oslo, Norway
Agency: MRM Partners Worldwide (JBR McCann Direkte) - Oslo, Norway
C3A 1911 Flat Mail
Campaign name: Svenska Dagbladet Höstkampanj
Client: Svenska Dagbladet - Stockholm, Sweden
Agency: DraftWorldwide Sweden Stockholm, Sweden
B4A 2131 Flat Mail
Campaign name: Answer The Call
Client: Telstra Country Wide - Brisbane, Australia
Agency: Clemenger Proximity - Brisbane, Australia
C1A 1675 Flat Mail
Campaign name: 2001 Christmas Donor
Client: The Salvation Army - London, England
Agency: Target Direct - Cheltenham, UK
C1I 1873 Alternative Media
Campaign name: Autumn Leaves
Client: UNICEF - London, England
Agency: TBWA\GGT Direct - London, England
C4A 1599 Flat Mail
Campaign name: Verizon 2001 Long Distance Retention Program
Client: Verizon Long Distance - New York, NY
Agency: DraftWorldwide New York, NY
C10A 1981 Flat Mail
Campaign name: Audi TT Le Mans: The Race Has Begun Mail Campaign
Client: Volkswagen Audi Spain - Barcelona, Spain
Agency: CP Comunicación Proximity - Barcelona, Spain
C8B 1110 Dimensional Mail
Campaign name: Best Customer Holiday Gift Mailing
Client: The Great Indoors - Hoffman Estates, IL
Agency: Wunderman - Chicago, IL
BRONZE (45)
C9A 2153 Flat Mail
Campaign name: Bubblewrap
Client: AA Insurance - Auckland, New Zealand
Agency: Aim Proximity - Auckland, New Zealand
B2B 1802 Dimensional Mail
Campaign name: Mission "Ole Olsen"
Client: American Express International, Inc. - Frankfurt, Germany
Agency: OgilvyOne worldwide - Frankfurt am Main, Germany
C9B 1576 Dimensional Mail
Campaign name: Rendezvous: The Game of Early Acquisition
Client: Buick - Detroit, MI
Agency: MRM Partners - New York, NY
C10E 1557 DRTV
Campaign name: Crohn's Disease DRTV - "Checkbox" Wave I
Client: Centocor - Wayne, PA
Agency: OgilvyOne worldwide - New York, NY
C2J 1567 Multimedia/Integrated Media
Campaign name: Certas Direct Auto Insurance Launch Campaign
Client: Certas Direct Insurance - Mississauga, Canada
Agency: Proximity Canada - Toronto, Canada
B11J 1824 Multimedia/Integrated Media
Campaign name: "Don't wait until you see the Wolf's Ears"
Client: Crédito y Caución - Madrid, Spain
Agency: OgilvyOne worldwide - Madrid, Spain
C4A 1459 Flat Mail
Campaign name: Cricket Teen Birthday
Client: Cricket Communications - San Diego, CA
Agency: 360 Group - San Rafael, CA
C1A 1485 Flat Mail
Campaign name: DNC 2001 Nomination to Presidential Leadership Circle
Client: Democratic National Committee - Washington, DC
Agency: Adams Hussey & Associates - Washington, DC
C7B 2152 Dimensional Mail
Campaign name: Whiskas Singles Sampling
Client: Effem Foods (NZ) Ltd. - Auckland, New Zealand
Agency: Aim Proximity - Auckland, New Zealand
C2A 1540 Flat Mail
Campaign name: Momentum Banking Shopping Bag
Client: First Bank - St. Louis, MO
Agency: Rodgers Townsend - St. Louis, MO
C8J 1176 Multimedia/Integrated Media
Campaign name: Tax Acquisition Drive Campaign
Client: H&R Block - Kansas City, MO
Agency: Campbell Mithun - Minneapolis, MN
C2J 1890 Multimedia/Integrated Media
Campaign name: The Clockwork Orange
Client: ING Direct - Las Rozas, Spain
Agency: OgilvyOne worldwide - Madrid, Spain
C8A 1594 Flat Mail
Campaign name: Lawn Tractor Outfitters Guide
Client: John Deere - Cary, NC
Agency: FCBi - Chicago - Chicago, IL
C7G 1601 Internet/Interactive Media
Campaign name: M&M/MARS "Hit The Code, Win The Cash"
Client: M&M / MARS - Hackettstown, NJ
Agency: DraftWorldwide - Chicago, IL
B12B 1132 Dimensional Mail
Campaign name: Turning Up The Heat
Client: Maytag Canada (Jenn-Air Division) - Burlington, Canada
Agency: Leo i.d., (A Leo Burnett Company) - Toronto, Canada
C2H 1397 Telephone
Campaign name: Home and Auto Insurance Outbound Campaign
Client/Agency: Meloche Monnex - Montreal, Canada
B4B 1855 Dimensional Mail
Campaign name: What's Your Number Worth?
Client: NetCom GSM - Oslo, Norway
Agency: Leo Burnett I:D - Oslo, Norway
C4A 1687 Flat Mail
Campaign name: Nickelodeon Welcome Mailing
Client: Nickelodeon - London, England UK
Agency: McCann Erickson Manchester - Prestbury, UK
C12G 2093 Internet/Interactive Media
Campaign name: Nike Women email
Client: Nike Argentina S.A. - Buenos Aires, Argentina
Agency: CP Comunicación Proximity - Buenos Aires, Argentina
B12J 2094 Multimedia/Integrated Media
Campaign name: Trapped
Client: Nike Argentina S.A. - Buenos Aires, Argentina
Agency: CP Comunicación Proximity - Buenos Aires, Argentina
B11J 1917 Multimedia/Integrated Media
Campaign name: Rail Cargo Austria "CityBEX"
Client: ÖBB Railcargo - Vienna, Austria
Agency: DraftWorldwide and Hosse & Partner Vienna, Austria
B11B 1796 Dimensional Mail
Campaign name: "Frequent Flyers are in Luck"
Client: Office Park Vienna - Vienna, Austria
Agency: Palla, Koblinger_Proximity - Vienna, Austria
B11B 1902 Dimensional Mail
Campaign name: Interessebank Danmark
Client: Post Danmark (The Danish Postal Service) - Copenhagen, Denmark
Agency: MRM Partners Worldwide/Medialog - Copenhagen, Denmark
B11A 1765 Flat Mail
Campaign name: MailMaster "War and Peace" Campaign
Client: Royal Mail - Oxford, England
Agency: OgilvyOne worldwide - London, England
B9A 1008 Flat Mail
Campaign name: RRD Direct Agency Direct Mail
Client: RRD Direct - Chicago, IL
Agency: Plan B - Chicago, IL
C2A 1385 Flat Mail
Campaign name: RRSP - Bundled Investment Solutions Campaign
Client: Scotiabank (The Bank of Nova Scotia) - Toronto, Canada
Agency: Clarion Direct - Toronto, Canada
C2J 1912 Multimedia/Integrated Media
Campaign name: SPP Mixa din Egen CD
Client: SPP - Stockholm, Sweden
Agency: DraftWorldwide Stockholm, Sweden
C1A 1537 Flat Mail
Campaign name: Carnival 2001 A VooDoo Do
Client: St. Louis Effort For AIDS - St. Louis, MO
Agency: Rodgers Townsend - St. Louis, MO
C10E 1490 DRTV
Campaign name: Sylvan Learning Center "Moments" DRTV Campaign
Client: Sylvan Learning Center - Baltimore, MD
Agency: Doner Direct - Southfield, MI
B11G 1741 Internet/Interactive Media
Campaign name: Launch of Telefónica On Line Website for Companies
Client: Telefónica España, S.A. - Madrid, Spain
Agency: OgilvyInteractive worldwide - Madrid, Spain
C4A 2115 Flat Mail
Campaign name: Telstra BigPond 2-Way Broadband Satellite Internet Launch
Client: Telstra Country Wide - Albury, Australia
Agency: Clemenger Proximity - Melbourne, Australia
B11B 1809 Dimensional Mail
Campaign name: Informationpack -"Hare and Hedgehog"
Client: Thalys International - Brussels, Belgium
Agency: OgilvyOne worldwide - Frankfurt/Main, Germany
C8G 1621 Internet/Interactive Media
Campaign name: Houston Grand Opening CD-ROM - Interactive
Client: The Great Indoors - Hoffman Estates, IL
Agency: Gaston Advertising, Inc. - Chicago, IL
C8A 1127 Flat Mail
Campaign name: 2001 Holiday Card Mailing
Client: The Great Indoors - Hoffman Estates, IL
Agency: Wunderman - Chicago, IL
C1E 1577 DRTV
Campaign name: The Main Event
Client: The Michael J. Fox Foundation For Parkinson's Research - New York, NY
Agency: MRM Partners - New York, NY
C1E 1588 DRTV
Campaign name: Two People
Client: The Michael J. Fox Foundation For Parkinson's Research - New York, NY
Agency: MRM Partners - New York, NY
C1A 1477 Flat Mail
Campaign name: Keep Alaska Wild Prospect
Client: The Wilderness Society - Washington, DC
Agency: Adams Hussey & Associates - Washington, DC
B11A 1303 Flat Mail
Campaign name: International Express Envelope Delivery "Tired of Playing the Guessing Game"
Client: United Parcel Service - Atlanta, GA
Agency: The Martin Agency - Richmond, VA
B3B 2085 Dimensional Mail
Campaign name: Valor Legal Publicity
Client: Valor Econômico - São Paulo, Brazil
Agency: SUN MRM - São Paulo, Brazil
C5G 2192 Internet/Interactive Media
Campaign name: Renault Clio Launch Email
Client: Vehicle Distributors Australia - Dandenong, Australia
Agency: Simon Richards Group - Port Melbourne, Australia
C4J 1609 Multimedia/Integrated Media
Campaign name: Verizon Long Distance *NSYNC Promotion
Client: Verizon Long Distance - Arlington, VA
Agency: DraftWorldwide New York, NY
A1J 1186 Multimedia/Integrated Media
Campaign name: 30 Hour Famine "Change Your World" Campaign 2001
Client: World Vision - Federal Way, WA
Agency: KMA Direct Communications - Plano, TX
C1A 1448 Flat Mail
Campaign name: Easter Bounceback
Client: World Vision U.S. - Federal Way, WA
Agency: Russ Reid Company - Pasadena, CA
C8A 1111 Flat Mail
Campaign name: 2001 Fall Great Customer Mailing
Client: The Great Indoors - Hoffman Estates, IL
Agency: Wunderman - Chicago, IL
B3B 1225 Dimensional Mail
Campaign name: The Manhattan Project
Client: Yellow Book USA - King of Prussia, PA
Agency: Trahan, Burden & Charles, Inc. - Baltimore, MD
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