Association For Interactive Marketing Names New Executive Director

Effective November 4, 2002, Noonan will oversee the operations of AIM, which – with more than 300 member companies – is the largest trade association devoted to helping companies that use the Internet and interactive media to reach their respective. Noonan will also oversee AIM’s initiatives to promote responsible ethical practices for interactive marketing.

"The Web has played an important role in direct marketing by providing businesses with an alternative, cost-effective means of communicating with their customers during an economic downturn," said H. Robert Wientzen, president & CEO, The DMA. "Kevin will be a key asset to our association, and we are confident that with his expertise and guidance, AIM will continue to provide the highest level of service to its members."

Noonan has more than 12 years of media, Internet, and e-commerce experience. He served as group vice president of the Internet and media research area at The Yankee Group. During his tenure, Noonan led research for Internet marketing strategies, mobile commerce strategies, media and entertainment strategies, and multi-channel retail strategies. He was also instrumental in driving overall sales of consulting projects for The Yankee Group’s Web, Internet, and rich media/streaming media, and media/entertainment consulting.

Noonan was an original founding member of Nielsen Media Research Interactive Services Division and has held various sales positions at Forefront Technologies; @plan, Inc.; and Bell Canada Enterprises.

Noonan holds a Bachelor's Degree in Commerce from the University of Toronto.

"Kevin’s forward-looking approach and understanding of the needs of top executives in the new economy will be a key asset to AIM," said Michael Faulkner, senior vice president, segments & affiliates, The DMA. "We're pleased to have someone with Kevin’s sales and interactive marketing experience lead the association."

The Association for Interactive Marketing (AIM) www.interactivemarketing.org is a non-profit trade organization and an independent subsidiary of the Direct Marketing Association (The DMA) devoted to helping marketers use interactive opportunities to reach their respective marketplaces. Founded in 1993 and with an extensive history of serving the marketing and new media industries, AIM works closely with its corporate members to promote and protect the future of interactive marketing. AIM serves diverse corporate interests from e-mail marketing, e-tailing, online marketing, content provision, e-commerce, customer relationship management, market research, broadband access and the rollout of interactive television.

The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States is projected to surpass $2 trillion in 2002, including $125 billion in catalog sales and $33 billion in sales generated by the Internet. The DMA's Web site is www.the-dma.org, and its consumer Web site is www.shopthenet.org.

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