THE DMA ACQUIRES DM DAYS NEW YORK
NEW YORK, March 6, 2003 – The Direct Marketing Association (The DMA) today announced its acquisition of the DM Days New York direct marketing trade show. This strategic acquisition will bring under The DMA umbrella yet another important hub of direct marketing industry activity – reinforcing The DMA’s position as the leading trade association for all marketers involved in direct and interactive marketing.
"We are delighted with this acquisition," said H. Robert Wientzen, president & CEO, The DMA. "What started out as a small New York direct marketing luncheon 37 years ago has turned into one of the premiere regional conferences for direct marketers. We believe that The DMA – with an eye on building on the past successes of this event – brings a wealth of resources and experience from our decades of running successful conferences and exhibitions to this purchase."
This year’s DM Days New York show, which is scheduled for June 2-4, at the Jacob Javits Convention Center in New York City, will continue as planned.
The DMA will work with the DM Days New York's core audience and exhibitors to grow new categories of attendees and exhibitors. "The DMA will build on the conference's proven brand and content by tapping into the Association's database and working with DMD exhibitors and attendees to grow the audience and make this event an even bigger success," continued Wientzen.
"In spite of today's economic challenges, this event presents a tremendous opportunity for both The DMA and our members," Wientzen added. "Conferences and other types of major face-to-face events offer businesses a rich opportunity to network with industry colleagues while learning new ways to reduce costs and improve their bottom line. The acquisition of DM Days New York demonstrates The DMA’s confidence in the long-term viability of direct and interactive marketing despite the current economic climate."
DM Days New York Conference and Expo is a forum of new ideas and technological advances as well as a provider of cutting-edge information in e-commerce, technology, media, database, and creative services. The conference program is designed to educate and motivate business leaders in the use of direct/integrated marketing.
Additional information on attending and/or exhibiting at the 2003 DM Days New York event is available online at www.dmdays.com.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States are projected to have surpassed $2 trillion in 2002, including $126 billion in catalog sales and $34 billion in sales generated by the Internet. The DMA's Web site is
www.the-dma.org, and its consumer Web site is www.shopthenet.org.
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