RICHARD ROSEN NAMED B-TO-B MARKETER OF THE YEAR BY THE DMA BUSINESS-TO-BUSINESS COUNCIL

NEW YORK, March 11, 2003 – The Direct Marketing Association's (The DMA) Business-to-Business (B-to-B) Council will present Richard Rosen, president & CEO, AlloyRed, with its "B-to-B Marketer of the Year" Award. Rosen will be honored at the Thursday luncheon held during The DMA's Annual Direct Marketing to Business (DMB) Conference, which will be held March 19-21 at the Caribe Royale Resort Suites in Orlando, Florida.

"Richard has perfected the art of integrated marketing that, in many ways, goes against the main stream," said Bernice Grossman, president, DMRS Group, and Chair of The DMA B-to-B Council. "He is a true pioneer in the refined art of direct response advertising and justly deserves this recognition."

An internationally acclaimed authority on customer acquisition and retention, Richard Rosen founded Rosen/Brown Direct (now AlloyRed) in 1990. As President & CEO, Rosen created brand building and direct response marketing campaigns for clients such as Primavera Systems, 3M, Lucent, IBM and TaylorMade Golf. Under his direction the agency has evolved and refined the methodology they have termed Brand-Interaction Advertising. This model proved to build brand and demand faster with less money.

Prior to starting AlloyRed, Rosen held various marketing positions at Kawasaki Motors, Unicover, and Lanier Business Products.

He is a frequent speaker on marketing and return on investment in terms of sales and brand equity at direct marketing events, and a sought-after consultant for businesses around the world.

Rosen also is active in community and supports nonprofit organizations such as the Clackamas Women's Shelter and Committed Partners for Youth. He also serves as an advisor to the Jewish Federation of Portland and is a former board member of the Oregon Humane Society and Vision Northwest.

The "B-to-B Marketer of the Year" Award recognizes an individual for their significant contributions to the B-to-B marketing discipline. Contributions may include commitment of time and energy as well as creative innovations in strategy, approach and method, which may cover a broad scope of activities that includes:

Recognized achievement in B-to-B marketing activities.
Leadership and contribution to the growth of the discipline.
Demonstrated innovative approaches to delivering successful results.

The DMA's DMB Conference & Exhibition is the largest venue for B-to-B direct and interactive

marketers. Sessions will focus on how to increase sales, leads, and response rates in the $913.4

billion B-to-B direct and interactive marketing field. Throughout the conference, industry

leaders will discuss the best practices and latest trends in direct mail, database and relationship

marketing, Internet/e-mail marketing, integrated and multichannel marketing, and demand

generation, among other topics.

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