MEDIA ADVISORY

**** MEDIA ADVISORY ****
DMA/AIM

Seventh Annual net.marketing conference & exhibition

TO BE HELD MAY 5-7

WHAT: DMA/AIM net.marketing conference & exhibition (www.dmanetmarketing.org)

WHERE: Hyatt Regency Miami, Miami, Florida

WHEN: Pre-Conference: May 5, 2003;

Conference: May 6-7, 2003;

Exhibition: May 6-7, 2003;

Opening Keynote: May 6, 2003 at 8:15 A.M.

WHO: Owned and produced by the Direct Marketing Association (The DMA) and the Association for Interactive Marketing (AIM)

HOW (Participants): Advanced delegate registration information can be obtained online at

www.dmanetmarketing.org or via phone at 202.861.2442

HOW (Press): Advanced press registration information can be obtained online at http://www.the-dma.org/dmanetmarketing/press.shtml. On-site press registration will be in the Hibiscus A Room of the Hyatt Regency Miami. Please be prepared with the appropriate credentials (see above link for details).

Press Registration Hours:

Monday, May 5, 2003 - 8:30 A.M. - 4:00 P.M.

Tuesday, May 6, 2003 - 7:30 A.M. - 5:30 P.M.

Wednesday, May 7, 2003 - 8:00 A.M. - 2:00 P.M.

SELECT EVENT HIGHLIGHTS:

More than 63 interactive marketing leaders will showcase the best e-commerce and interactive practices, and benchmark examples of how to best utilize the Internet as a part of integrated marketing, sales, and customer service strategies.

New Web Site Usability Lab and Search Engine Marketing Lab will provide registered conference attendees with "one-on-one" critiques and strategic insights from industry experts.

Four pre-conference forums -- Search Engine Marketing Forum, E-Mail Marketing Forum, Web Site Usability Forum, Affiliate Marketing Forum -- will be held Monday, May 5, 2003.

Executive Briefing -- Interactive marketing best practices for brand building, customer response, and creating customer relationships will be discussed by senior executives from MSN NEWS & Information and Foote, Cone & Belding.

Senior executives from Macys.com, Microsoft Shopping Network (MSN), and Modem Media will discuss online customer service and the impact it has had across all marketing channels.

Peter Sealy, CEO and Founder of the Los Altos Group, Inc. and former Global Marketing Director for Coca Cola will discuss the negative impact technology is having on commercial television.

Tim Sanders, chief solutions officer, Yahoo, Inc. will explore the growth of online ad value proposition and how to improve offline campaigns with online components.

INTERVIEW OPPORTUNITIES:

Members of the press will have an opportunity to interview some of the nation's top

leaders in charge of e-commerce and interactive marketing.

Contact:

Christina Duffney

The DMA

212.790.1532

cduffney@the-dma.org

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