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THE DMA S STATE OF THE E-COMMERCE INDUSTRY REPORT 2001- 2002
NEW YORK, April 23, 2002 -- The Direct Marketing Association's (The DMA) State of the E-Commerce Industry Report 2001-2002 was conducted by The DMA and the Association for Interactive Marketing (AIM) during the fourth quarter of 2001. The report provides an outlook on how economic changes have affected the interactive playing field, and previews some of the challenges that lie ahead. More than 700 companies involved in direct & interactive participated in the report.
THE WEB REACHES MATURITY:
E-MAIL MARKETING COMES OF AGE:
MARKETERS INTEGRATE ONLINE AND OFFLINE MEDIA:
THE FUTURE OF E-COMMERCE:
The DMA’s State of the E-commerce Industry Report 2001-2002 priced at $495 for DMA members ($995 for non-members) and can be ordered now through The DMA Book Distribution Center at www.the-dma.org/bookstore/cgi/bookstore or by calling 301.604.0187.
The DMA is the leading trade association for businesses interested in interactive and database marketing, with nearly 4,700 member companies from the United States and 53 other nations. Founded in 1917, its members include direct marketers from every business segment as well as the nonprofit and electronic marketing sectors. Included are catalogers, Internet retailers and service providers, financial services providers, book and magazine publishers, book and music clubs, retail stores, industrial manufacturers and a host of other vertical segments, including the service industries that support them. According to a DMA-commissioned study, direct and interactive marketing sales in the United States exceeded $1.86 trillion in 2001, including $118 billion in catalog sales and $30 billion in sales generated by the Internet. The DMA's Web site iswww.the-dma.org, and its consumer Web site is www.shopthenet.org.
Media Contact: Christina Duffney